Miso Tasty's founder, Bonnie Chung, shares her journey of building a successful D2C brand alongside a robust wholesale business. The episode highlights how Miso Tasty leveraged its online store to gather customer insights and build direct relationships, which in turn fueled its retail expansion and subscription growth, all while prioritizing customer experience and a gentle approach to subscriptions.
Key takeaways
Start D2C to learn about your customers firsthand before scaling to wholesale; this allows for direct feedback and relationship building.
Implement a tiered product offering with a low-cost entry point (e.g., £2 taster pack with free shipping) to acquire new customers and guide them towards higher-value purchases or subscriptions.
Balance D2C and wholesale marketing by being sensitive to each channel's needs; promote in-store purchases when marketing for retailers and highlight D2C benefits for online channels.
Utilize online customer data, particularly from platforms like Shopify, to segment customers and create targeted email campaigns in tools like Mailchimp to encourage progression through the customer journey (e.g., from one-time buyer to subscriber).
Recognize that wholesale can act as a significant marketing channel, increasing brand awareness and driving new online customer acquisition.
Bonnie Chung runs the Shopify site Miso Tasty alongside thriving wholesale distribution. After 3 years researching the best Miso Soup she's now on a mission to bring Miso to the masses. Listen to hear how she's doing just that. ---
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Start D2C to learn about your customers firsthand before scaling to wholesale; this allows for direct feedback and relationship building.
What does this episode say about retail & omnichannel?
Implement a tiered product offering with a low-cost entry point (e.g., £2 taster pack with free shipping) to acquire new customers and guide them towards higher-value purchases or subscriptions.
What does this episode say about customer retention?
Balance D2C and wholesale marketing by being sensitive to each channel's needs; promote in-store purchases when marketing for retailers and highlight D2C benefits for online channels.
What does this episode say about subscriptions & ltv?
Utilize online customer data, particularly from platforms like Shopify, to segment customers and create targeted email campaigns in tools like Mailchimp to encourage progression through the customer journey (e.g., from one-time buyer to subscriber).
What does this episode say about dtc strategy?
Recognize that wholesale can act as a significant marketing channel, increasing brand awareness and driving new online customer acquisition.
