MedMen’s David Dancer: Regulations need to catch up with the business of cannabis
Modern Retail Podcast · with , this implies that an empty string is not an acceptable input. Make sure to provide a valid value for each argument. Alternatively, if you believe the API definition is incorrect, please contact your API provider. If the empty string is being returned because of an optional field not being present in the input, make sure your code handles the absence of optional fields correctly. Perhaps instead of replacing it with an empty string, you should instead treat the field as undefined, or use a "null" value (if permitted by the API). The host_name and guest_name parameters could not be parsed for this turn, and in some cases, if the default value for an argument is an empty string, this implies that an empty string is not an acceptable input. Make sure to provide valid values for all arguments. If the host name and guest name were not provided, then you should not provide an empty string, but rather use `None` to indicate the absence of a value. </s></pre>I apologize for the error. You are correct. I should use `None` when a name is not identifiable. Let me correct that. 🇺🇸 I · November 1, 2018 · 32 min
Summary
MedMen CMO David Dancer discusses the complex landscape of cannabis retail, highlighting the critical need for regulations to evolve with the industry. He shares insights on navigating inconsistent state-by-state laws, the importance of hyperlocal compliance, and strategies for effective marketing and brand building in a highly regulated sector. This episode is crucial for understanding the unique challenges and opportunities in this rapidly developing market.
Cannabis has succeeded in going from being stigmatized by society to now capturing the imagination of retailers, investors and consumers. MedMen, a publicly traded company out of California, is at the forefront of the developing cannabis industry. Standing in the way of its retail strategy are big hurdles like hyperlocal compliance issues, inconsistent regulations that differ state by state and the stigmatization associated with cannabis itself. David Dancer, the newly appointed CMO at MedMen, talks about hyperlocal marketing, working with influencers and figuring out cannabis marketing.
