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Maximizing Your Holidays Sales with Kevin Sanderson, Ep #72

Maximizing Ecommerce · with Kevin Sanderson · September 17, 2020 · 22 min

Summary

This episode provides direct, actionable tips for ecommerce operators to maximize holiday sales. It focuses on crucial preparation strategies and how to avoid common pitfalls during the busiest shopping season, ensuring a successful and profitable holiday period.

Key takeaways

Themes

dtc strategyconversion & crocustomer retentionsupply chain & operations

Topics covered

holiday season preparationecommerce sales strategyinventory managementwebsite optimizationemail marketing for holidayssms marketing for holidayscustomer service readinesspromotional planning

Episode description

The holiday season is generally the busiest time of the year. Even during a "normal" year, there is a lot of prep that goes into making the most of the holiday shopping season. To help you maximize your results, I am excited to chat through some tips to make this the best holiday season and avoid some of the potential pitfalls that we could be facing this year… Connect With Kevin Sanderson http://maximizingecommerce.com/group https://www.instagram.com/maximizingecommerce/ https://www.youtube.com/maximizingecommerce https://www.facebook.com/maximizingecommerce https://twitter.com/maxecom Check Out This Exclusive Training You can also learn from experts to help you maximize your holiday sales at the upcoming Q4 Domination Summit, October 6-8. Sign up for your free ticket: Q4Domination.com Subscribe to Maximizing Ecommerce on Apple Podcasts</sp

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Frequently asked about this episode

What does this episode say about dtc strategy?
Plan holiday promotions and inventory well in advance to avoid last-minute rushes and stockouts.
What does this episode say about conversion & cro?
Optimize website and checkout processes for mobile responsiveness and speed to handle increased traffic and conversions.
What does this episode say about customer retention?
Leverage email and SMS marketing for segmented campaigns, early access deals, and abandoned cart reminders.
What does this episode say about supply chain & operations?
Prepare customer service channels for higher inquiry volumes, offering quick and effective support.
What does this episode say about dtc strategy?
Analyze previous holiday season data to identify top-performing products and marketing strategies, then scale them.

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