Naturepedic's VP of Sales and Marketing, Arin Schultz, reveals the pivotal marketing strategies that have fueled the brand's journey to high 8-figure success. This episode provides actionable insights for ecommerce operators looking to master affiliate and influencer marketing, leverage SEO for sustainable growth, and build a brand that resonates through customer education and values-driven messaging.
Key takeaways
Implement a robust affiliate marketing program, focusing on optimization and demonstrating clear ROI, as Naturepedic did to achieve great returns after taking it over in 2020.
Prioritize foundational SEO practices to establish strong organic visibility and build brand authority before diversifying into other traffic generation strategies.
Develop a comprehensive customer education strategy to inform and engage your audience, transforming them into loyal customers and brand advocates.
Strategically balance in-house expertise with outsourced resources to maximize marketing efficiency and tap into specialized skill sets.
Integrate your brand's core values, such as environmental consciousness, into your marketing narrative to foster deeper customer connections and differentiate in the market.
Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.Hit PLAY to hear:Arin’s journey into eCommerceHow Naturepedic found success with affiliate and influencer marketingTheir strategic use of SEONaturepedic’s commitment to environmental consciousnessCustomer education and its contribution to brand growthBalancing internal and external resourcesKey timestamps to dive straight in:[04:08] Shifting from sales to marketing.[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.[07:39] Get the basics of SEO right to build and grown your brand.[09:56] Plans for bringing more traffic to the website.[12:18] Naturepedic focuses on customer education.[13:11] Getting repeat customers due to great customer service.[16:22] Brand educating on healthy living, environmental impact.[19:08] Benefits of outsourcing.[20:49] Hear Arin’s top tips!Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> <a href='https://ecmp.info/super' rel='noopener noreferrer"
Frequently asked about this episode
What does this episode say about affiliate marketing?
Implement a robust affiliate marketing program, focusing on optimization and demonstrating clear ROI, as Naturepedic did to achieve great returns after taking it over in 2020.
What does this episode say about brand building?
Prioritize foundational SEO practices to establish strong organic visibility and build brand authority before diversifying into other traffic generation strategies.
What does this episode say about customer education?
Develop a comprehensive customer education strategy to inform and engage your audience, transforming them into loyal customers and brand advocates.
What does this episode say about influencer marketing?
Strategically balance in-house expertise with outsourced resources to maximize marketing efficiency and tap into specialized skill sets.
What does this episode say about seo strategy?
Integrate your brand's core values, such as environmental consciousness, into your marketing narrative to foster deeper customer connections and differentiate in the market.
