
The provided transcript excerpts are mostly Spotify UI elements and trending song/artist information, which is irrelevant for an ecommerce audience. There is no discernible content related to ecommerce strategies, business operations, or entrepreneurial advice from Mark Samuel.
Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years. In this episode we discuss:How did you prioritise hiring when startingWhat should CPG brands be looking at from a packaging perspective How impor...