This episode, though from 2016, features Amazon seller Paulina Masson, a self-proclaimed "numbers girl" and founder of Shopkeeper. She shares her expertise on the psychology of Amazon pricing and its impact on consumer buying behavior. E-commerce operators can gain valuable insights into optimizing their pricing strategies on the Amazon platform.
Happy New Month folks! Today kicks off the launch of the March Amazon Seller Success Series....each week in the month of March, I will be interviewing an Amazon retailer that has seen success at either scale or magnitude. By scale, I mean profitable businesses selling $10m or more on Amazon per annum and by Magnitude I mean businesses that hit the $2m or more in revenue from Amazon in less than 2 years. I will be speaking with some really interesting and open entrepreneurs happy to share their journey and teach us their unique approach that has enabled them achieve success on Amazon. Stay tuned as it is set to be very useful to online retailers currently selling on Amazon and those of you considering selling on Amazon. Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x