Lucy Jeffrey of Bare Kind shares her journey of pivoting from rapid growth to profitability, achieving B Corp certification, and scaling a mission-driven ecommerce brand. She offers practical advice on navigating the B Corp process, leveraging wholesale channels like Faire, and the impact of prioritizing purpose alongside profit. This episode is a must-listen for DTC operators looking to build a sustainable and impactful business.
Key takeaways
Prioritize profitability over hyper-growth to build a more resilient and sustainable business model, even if it means slower initial scaling.
Pursue B Corp certification not just for external validation, but for the internal framework it provides to improve operations, attract talent, and enhance brand reputation.
Utilize wholesale platforms like Faire to diversify sales channels and reach new customer segments, complementing your DTC efforts.
Leverage the B Corp network for support, collaboration, and to amplify your brand's mission.
Involve family members strategically to bring new perspectives and strengthen the core business, ensuring clear roles and objectives.
Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale. Hit PLAY to hear: Bare Kind’s family business transformation Why they decided to focus on profitability over growth Their decision to work on their B Corp certification How the certification has impacted the business Lucy’s advice for business that want to get B Corp certified Key timestamps to dive straight in: [02:43] Changes in the business. [04:40] Focusing on profit ahead of growth. [07:52] Positives from bringing her partner into the business. [11:36] Fear of doing the certification process because it’s too much work. [14:41] A checklist for making your business better. [19:10] Leverage the B Corp network and put the work in. [24:03] Lucy’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline <p class='tdfocus-1702314590297'>
Prioritize profitability over hyper-growth to build a more resilient and sustainable business model, even if it means slower initial scaling.
What does this episode say about finance & fundraising?
Pursue B Corp certification not just for external validation, but for the internal framework it provides to improve operations, attract talent, and enhance brand reputation.
What does this episode say about brand & content?
Utilize wholesale platforms like Faire to diversify sales channels and reach new customer segments, complementing your DTC efforts.
What does this episode say about retail & omnichannel?
Leverage the B Corp network for support, collaboration, and to amplify your brand's mission.
What does this episode say about dtc strategy?
Involve family members strategically to bring new perspectives and strengthen the core business, ensuring clear roles and objectives.
