Loyalty Programs: How To Reward Engagement — Jed Strong | Why Loyalty Programs Fail, Why Loyalty Goes Beyond Discounts, How To Reward Without Discounts, How Games Drive Loyalty, How Engagement Drives Growth, Why Engagement Boosts LTV (#457)
For ecommerce operators, traditional loyalty programs are broken. This episode offers a paradigm shift: reward engagement beyond purchases to build deeper customer relationships and avoid promotional saturation. Learn how gamified experiences can boost LTV and generate incremental revenue without discounting.
Key takeaways
Implement loyalty programs that reward engagement and micro-actions between purchases, rather than solely transactional behavior, to foster deeper customer relationships.
Explore gamified loyalty solutions where customers earn rewards by engaging with content (e.g., playing mobile games) to stay top-of-mind without offering discounts.
Focus on KPIs like Customer Lifetime Value (LTV) and app/site engagement frequency when evaluating loyalty program effectiveness, rather than just immediate monetization.
Consider white-label gaming platforms to integrate branded game experiences directly into your app or website, offering new value propositions and revenue streams.
In this episode, we explore how to fix loyalty programs that rely too much on discounts. Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers to earn points by playing mobile games instead of just spending money. Jed breaks down how this strategy helps brands stay relevant every day without hurting their profit margins. He also discusses why modern loyalty needs to be fun and how...
Frequently asked about this episode
What does this episode say about customer lifetime value?
Implement loyalty programs that reward engagement and micro-actions between purchases, rather than solely transactional behavior, to foster deeper customer relationships.
What does this episode say about customer loyalty?
Explore gamified loyalty solutions where customers earn rewards by engaging with content (e.g., playing mobile games) to stay top-of-mind without offering discounts.
What does this episode say about engagement marketing?
Focus on KPIs like Customer Lifetime Value (LTV) and app/site engagement frequency when evaluating loyalty program effectiveness, rather than just immediate monetization.
What does this episode say about gamification?
Consider white-label gaming platforms to integrate branded game experiences directly into your app or website, offering new value propositions and revenue streams.
