This episode reveals Love Aroma's journey to achieving £1 million turnover online in two years through a "bricks and clicks" model. It highlights strategies for rapid e-commerce growth, effective SEO practices, and leveraging deals websites, emphasizing the critical role of customer focus and product curation in scaling an online retail business.
Key takeaways
Implement a 'bricks and clicks' strategy to leverage existing offline presence for online growth, as Love Aroma did by launching online 4 years after their physical store.
Master SEO specifically for product discoverability and brand visibility to drive organic traffic, as Lewis Love outlines his successful SEO tips.
Utilize deals websites strategically to acquire customers and drive sales, understanding their role in a broader digital marketing approach.
Prioritize customer experience and product curation to differentiate in competitive markets and foster loyalty, which was central to Love Aroma's 400% growth.
Develop robust operational plans to handle significant order volumes (e.g., 60,000 orders) efficiently to sustain rapid growth.
Lewis Love is the eCommerce Manager of Love Aroma a Bricks and Clicks retailer specialising in curating the best range of home fragrances. They launched offline in 2010, and online in 2014 and in 2016 is on track to do a £1 million turnover online, that’s 60,000 orders. In this show he reveals the path to launching the eCommerce side of the business, his tips for successful SEO and how to win on the deals websites. Plus lots on why focusing on your customer is key and how the products are at the centre of it all. ---
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What does this episode say about retail & omnichannel?
Implement a 'bricks and clicks' strategy to leverage existing offline presence for online growth, as Love Aroma did by launching online 4 years after their physical store.
What does this episode say about organic & seo?
Master SEO specifically for product discoverability and brand visibility to drive organic traffic, as Lewis Love outlines his successful SEO tips.
What does this episode say about customer retention?
Utilize deals websites strategically to acquire customers and drive sales, understanding their role in a broader digital marketing approach.
What does this episode say about product & merchandising?
Prioritize customer experience and product curation to differentiate in competitive markets and foster loyalty, which was central to Love Aroma's 400% growth.
What does this episode say about retail & omnichannel?
Develop robust operational plans to handle significant order volumes (e.g., 60,000 orders) efficiently to sustain rapid growth.
