AskThePods › Ecommerce Conversations › Listrak CEO On Email Geo TrackingSummary Email geo-tracking, a feature now offered by Listrak, allows ecommerce merchants to tailor email campaigns based on a recipient
Key takeaways Implement location-specific discounts (e.g., "20% off for New Yorkers") to drive conversions in targeted areas. Utilize geo-tracking data to announce shipping updates or weather-related delays pertinent to specific regions, improving customer satisfaction. Tailor product recommendations based on regional preferences or climate to increase relevance and engagement. Leverage geo-tracking to promote local events or store openings, driving traffic and sales to physical locations or regional initiatives. Segment email lists for localized customer support or engagement, providing a more personalized and efficient customer experience. Themes customer segmentation email marketing personalization
Topics covered Episode description Many ecommerce merchants rely on email marketing and many of them, we suspect, wish they could monitor and target emails based on where a recipient lives. This would allow for offers specific to a market or geographic area. Well, Listrak, an email marketing provider based in Pennsylvania, now offers email “geo tracking.” Listrak’s CEO is Ross Kramer, and he joins Practical Ecommerce’s Kerry Murdock in this interview.
Related episodes How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484) — Ecommerce Coffee Break The Bouquet Theory of Building a Brand From Zero | Ep 974 — The Game with Alex Hormozi "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did — Shopify Masters AI, Data, and Platform Wars: Is Your Brand Set Up to Win? — Mark Rubin | How AI Changes Ecommerce Operations, What Strong Tech Setups Brands Need, How Platform Wars Hurt Brands, What Agentic AI Means Today, How Winning Brands Prepare Ahead (#483) — Ecommerce Coffee Break The Meta Playbook That Took True Sea Moss Beyond Nine Figures — Marketing Operators Most Businesses are Hard to Scale | Ep 973 — The Game with Alex Hormozi Frequently asked about this episode What does this episode say about customer segmentation? Implement location-specific discounts (e.g., "20% off for New Yorkers") to drive conversions in targeted areas. What does this episode say about email marketing? Utilize geo-tracking data to announce shipping updates or weather-related delays pertinent to specific regions, improving customer satisfaction. What does this episode say about personalization? Tailor product recommendations based on regional preferences or climate to increase relevance and engagement. What does this episode say about customer segmentation? Leverage geo-tracking to promote local events or store openings, driving traffic and sales to physical locations or regional initiatives. What does this episode say about customer segmentation? Segment email lists for localized customer support or engagement, providing a more personalized and efficient customer experience. Listen Listen on Spotify Listen on Apple Podcasts Show website
