Listrak CEO On Email Geo Tracking

Ecommerce Conversations · with Ross Kramer · May 22, 2014 · 13 min

Summary

Email geo-tracking, a feature now offered by Listrak, allows ecommerce merchants to tailor email campaigns based on a recipient

Key takeaways

• Implement location-specific discounts (e.g., "20% off for New Yorkers") to drive conversions in targeted areas.
• Utilize geo-tracking data to announce shipping updates or weather-related delays pertinent to specific regions, improving customer satisfaction.
• Tailor product recommendations based on regional preferences or climate to increase relevance and engagement.
• Leverage geo-tracking to promote local events or store openings, driving traffic and sales to physical locations or regional initiatives.
• Segment email lists for localized customer support or engagement, providing a more personalized and efficient customer experience.

Themes

Topics covered

Episode description

Many ecommerce merchants rely on email marketing and many of them, we suspect, wish they could monitor and target emails based on where a recipient lives. This would allow for offers specific to a market or geographic area. Well, Listrak, an email marketing provider based in Pennsylvania, now offers email “geo tracking.” Listrak’s CEO is Ross Kramer, and he joins Practical Ecommerce’s Kerry Murdock in this interview.

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Frequently asked about this episode

What does this episode say about customer segmentation?

Implement location-specific discounts (e.g., "20% off for New Yorkers") to drive conversions in targeted areas.

What does this episode say about email marketing?

Utilize geo-tracking data to announce shipping updates or weather-related delays pertinent to specific regions, improving customer satisfaction.

What does this episode say about personalization?

Tailor product recommendations based on regional preferences or climate to increase relevance and engagement.

What does this episode say about customer segmentation?

Leverage geo-tracking to promote local events or store openings, driving traffic and sales to physical locations or regional initiatives.

What does this episode say about customer segmentation?

Segment email lists for localized customer support or engagement, providing a more personalized and efficient customer experience.

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