Learn How To Drive More Digital Revenue With Your Mobile-First Customers Through Personalized SMS

eCommerce Fastlane · with Brian Long · August 22, 2021 · 32 min

Summary

This episode reveals how personalized SMS marketing drives significant digital revenue for mobile-first customers on Shopify. Discover how to leverage real-time behavioral data to engage consumers across their lifecycle, boosting sales and customer loyalty. Learn practical strategies for integrating SMS that align with modern consumer behavior and lead to measurable growth.

Key takeaways

• SMS generates 18.5% of sales for the average Attentive customer, highlighting its revenue-generating power.
• Personalized SMS messages, driven by real-time behavioral data and integrated with Shopify, are crucial for engaging mobile customers throughout their journey.
• Beyond transactional messages, SMS can be used for customer service, product recommendations, and to deliver rich media content like GIFs and videos for higher engagement.
• Brands should treat SMS as a distinct, more personal, and real-time channel than email, focusing on two-way conversations rather than just broadcasts.
• The ubiquity of unlimited text messaging plans and increased mobile shopping due to COVID-19 have made consumers more receptive to brand communications via SMS.

Themes

Topics covered

Episode description

Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!My guest in today’s episode is Brian Long, the Co-Founder & CEO of Attentive. They are a personalized text messaging platform that uses real-time behavioural data to help Shopify brands engage consumers at every step of the customer lifecycle. You'll learn how to engage with high-value mobile subscribers with relevant messages. The best part, Attentive has all the tools you need to grow and interact with your mobile-first audience.What You Will Learn TodayHow to drive incremental revenue to high-value subscribers through personalized messages.What makes text messaging an effective marketing channel.How consumer interaction with text messaging has changed over the years.Learn where to start with your mobile-first customers.Links And Resources MentionedAttentive60-Day Free TrialAttentive Shopify AppTexts We LoveInteractive SMS Holiday VillageAttentive Case StudiesRapidly Grow Your SMS Subscribers“Two-Tap” Instagram Stories Sign-Up SolutionCertified Shopify Plus App PartnerThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it

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Frequently asked about this episode

What does this episode say about email & sms?

SMS generates 18.5% of sales for the average Attentive customer, highlighting its revenue-generating power.

What does this episode say about customer retention?

Personalized SMS messages, driven by real-time behavioral data and integrated with Shopify, are crucial for engaging mobile customers throughout their journey.

What does this episode say about conversion & cro?

Beyond transactional messages, SMS can be used for customer service, product recommendations, and to deliver rich media content like GIFs and videos for higher engagement.

What does this episode say about shopify & ecommerce platforms?

Brands should treat SMS as a distinct, more personal, and real-time channel than email, focusing on two-way conversations rather than just broadcasts.

What does this episode say about email & sms?

The ubiquity of unlimited text messaging plans and increased mobile shopping due to COVID-19 have made consumers more receptive to brand communications via SMS.

Listen

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