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Launching Schedge on Kickstarter

The eCommerceFuel Podcast · with Casey Cutsail · September 4, 2020 · 40 min

Summary

This episode provides a comprehensive look at how to leverage crowdfunding for e-commerce success by detailing Casey Cutsail

Key takeaways

Themes

founder & leadershipfinance & fundraisingproduct & merchandising

Topics covered

crowdfunding strategykickstarter launche-commerce product developmentmulti-platform sellingcommunity building

Episode description

Casey Cutsail of OnSchedge.com has been in the eCommerce game since he was 16, and he has a lot of knowledge to share about selling online through multiple platforms. In this episode, he opens up about his experience using crowdfunding to launch his product, how he came up with the idea for Schedge, and lots more. You can find show notes and more information by clicking here: https://bit.ly/2YQF9Ve Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

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Frequently asked about this episode

What does this episode say about founder & leadership?
Crowdfunding can be a powerful launchpad; Casey's experience with Schedge on Kickstarter highlights the importance of strategic planning and community engagement to fund and launch new products.
What does this episode say about finance & fundraising?
Effective product development often starts with identifying a gap in the market based on personal experience, as Casey did with Schedge, which streamlines selling across multiple platforms.
What does this episode say about product & merchandising?
Building an online community early can significantly impact a product launch's success, particularly for crowdfunding campaigns, by generating buzz and attracting initial backers.
What does this episode say about founder & leadership?
Entrepreneurs should prepare for and strategically navigate the challenges inherent in crowdfunding, including managing expectations, fulfilling orders post-campaign, and transitioning to a sustainable business model.
What does this episode say about founder & leadership?
Selling across multiple e-commerce platforms requires a well-thought-out strategy to maximize reach and efficiency; Schedge's purpose directly addresses the complexities of this multi-platform approach.

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