This episode demystifies the Amazon A9 algorithm, focusing on the behavioral factors that drive product rankings. It provides a practical 5-point relevance system for optimizing keywords to ensure successful product launches and reduced PPC spend on Amazon, particularly for high-volume sellers in the EU market. Operators will learn how to align product listings with customer search intent for improved conversion.
Key takeaways
Focus on optimizing for customer behavior signals like conversion rate and sales velocity, not just keywords and product specs, to improve Amazon search rankings.
Implement the 5-point relevance system to categorize keywords and prioritize those with high relevance scores to your specific product for profitable Amazon launches.
Avoid broad or indirectly related keywords in launch campaigns, as they lead to wasted ad spend and poor conversion due to a mismatch with specific customer intent, especially in competitive niches.
Analyze search queries to understand the core product type and modifiers; optimize product descriptions and advertising to match how Amazon’s A9 algorithm interprets customer intent.
Use a framework to pre-validate keyword relevance and search volume before product launches to ensure sufficient demand and avoid launching with irrelevant associated product keywords.
Launching on Amazon In The EU In 2023 (Roundtable) In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews. With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, translations whizz Jana Krekic whom manages around 100 translations in many, many languages. Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot and a translator herself, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage on to help 7- to 9-figure businesses expand on a global scale. She heads around 80 native speakers, who take content and localise it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. The result is a localisation firm that transposes and transcreates content to maximise conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion, to eCommerce monoliths seeking to spread th
What does this episode say about amazon & marketplaces?
Focus on optimizing for customer behavior signals like conversion rate and sales velocity, not just keywords and product specs, to improve Amazon search rankings.
What does this episode say about paid acquisition?
Implement the 5-point relevance system to categorize keywords and prioritize those with high relevance scores to your specific product for profitable Amazon launches.
What does this episode say about conversion & cro?
Avoid broad or indirectly related keywords in launch campaigns, as they lead to wasted ad spend and poor conversion due to a mismatch with specific customer intent, especially in competitive niches.
What does this episode say about product & merchandising?
Analyze search queries to understand the core product type and modifiers; optimize product descriptions and advertising to match how Amazon’s A9 algorithm interprets customer intent.
What does this episode say about amazon & marketplaces?
Use a framework to pre-validate keyword relevance and search volume before product launches to ensure sufficient demand and avoid launching with irrelevant associated product keywords.
