For established businesses venturing into ecommerce, this episode with Corinne Noca of Slam offers critical insights into strategic launches and rapid optimization. Learn how Slam, an Italian sportswear brand, successfully debuted their online store in just a few months, leveraged agency partnerships, and quickly pivoted to a new website. The episode emphasizes practical steps for brands transitioning online, highlighting the importance of agile development and effective traffic generation strategies like Facebook Live.
Key takeaways
For established brands, launching ecommerce requires an agile approach; Slam launched their initial site in October and planned a new one for January, demonstrating a willingness to rapidly iterate and improve.
Utilize agencies for specialized expertise during launch to accelerate time-to-market and ensure a robust initial setup, as Slam did for their October 2017 launch.
Prioritize diversified traffic generation, with a focus on cost-effective and engaging channels like Facebook Live, which Corinne Noca identifies as her number one traffic tip.
Even with an established brand, treat the ecommerce venture like a startup, focusing on continuous learning, optimization, and adapting strategies based on early performance.
Plan for continuous improvement and a future roadmap; don't view the initial launch as a static endpoint but as the first phase of an ongoing digital transformation.
Corinne Noca is the eCommerce Manager of Slam, an Italian sportswear brand specilising in sailing apparel and technical equipment. They launched into eCommerce in October 2017, with an agency strategy and already have big plans for 2018 including a new website in January - have a listen to hear how she's managing this very different type of eCommerce startup plus why Facebook Live is her number one traffic tip. ---
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For established brands, launching ecommerce requires an agile approach; Slam launched their initial site in October and planned a new one for January, demonstrating a willingness to rapidly iterate and improve.
What does this episode say about brand & content?
Utilize agencies for specialized expertise during launch to accelerate time-to-market and ensure a robust initial setup, as Slam did for their October 2017 launch.
What does this episode say about paid acquisition?
Prioritize diversified traffic generation, with a focus on cost-effective and engaging channels like Facebook Live, which Corinne Noca identifies as her number one traffic tip.
What does this episode say about shopify & ecommerce platforms?
Even with an established brand, treat the ecommerce venture like a startup, focusing on continuous learning, optimization, and adapting strategies based on early performance.
What does this episode say about dtc strategy?
Plan for continuous improvement and a future roadmap; don't view the initial launch as a static endpoint but as the first phase of an ongoing digital transformation.
