Scott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is best described as a lovechild of Pickleball and Spikeball and will be launching in September 2022. In this episode, you will learn The things that a brand should have in place before doing any initial marketing to get their first customers How a new brand determines what marketing channels are right for them If your brand is in a super competitive category, what are some things you can do to get any type of traction Do's and don'ts when it comes to launching and marketing a brand For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: <span style=