Klaviyo Research - Sustainable eCommerce

eCommerce MasterPlan · with Aubrey Harper · 35 min

Summary

This episode reveals a significant gap between consumers

Key takeaways

• Prioritize transparent communication about sustainable practices, even if imperfect, to build consumer trust
• Highlight additional benefits of sustainable products like quality or cost-effectiveness over
• Invest in consumer education about sustainable choices to bridge the gap between desire and action.
• Emphasize clarity in messaging and product labeling to combat "greenwashing" skepticism.
• Leverage zero and first -party data to understand customer values and tailor messaging, especially for

Themes

Topics covered

Episode description

I got VERY excited when I saw some consumer research by Klaviyo that gets into consumers buying choices, and identifies the big opportunities we can take advantage of with our marketing. There is a HUGE marketing opportunity in sustainability – the customers want it. But it’s our job to help them work out how to BE more sustainable.In this episode… we're discussing that research and what it means for your business with the author of the research, Aubrey Harper.Aubrey is a Content Strategist at Klaviyo, and you REALLY need to know about her remarkable customer research.Get all the links and resources we mention at eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Frequently asked about this episode

What does this episode say about dtc strategy?

Prioritize transparent communication about sustainable practices, even if imperfect, to build consumer trust

What does this episode say about brand & content?

Highlight additional benefits of sustainable products like quality or cost-effectiveness over

What does this episode say about email & sms?

Invest in consumer education about sustainable choices to bridge the gap between desire and action.

What does this episode say about dtc strategy?

Emphasize clarity in messaging and product labeling to combat "greenwashing" skepticism.

What does this episode say about dtc strategy?

Leverage zero and first -party data to understand customer values and tailor messaging, especially for

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