Ken and David's Business and Personal Goals for 2023
Firing The Man · with Ken Wilson · February 22, 2023 · 26 min
Summary
Ken and David share their 2023 business and personal goals, emphasizing diversification away from Amazon, optimizing operations with EOS, and leveraging various marketing channels. This episode provides actionable strategies for e-commerce operators looking to expand their revenue streams and improve business efficiency beyond Amazon.
Key takeaways
Implement a diversification strategy early to reduce reliance on a single marketplace; Ken's goal to diversify 30% of revenue from Amazon US highlights the importance of not having all your eggs in one basket.
Utilize email marketing and B2B sales as key channels for driving revenue off Amazon, especially if your current business model is heavily Amazon-centric.
Consider expanding into other marketplaces like Walmart, but be prepared for the complexities of international expansion, including taxation, importing, and localization.
Adopt a structured operating system like EOS to enhance business efficiency, improve team accountability through scorecards, and optimize meeting effectiveness.
Publicly declare your goals to enhance accountability and increase your likelihood of achieving them, drawing on David's experience with 'firing the man' in 2021.
Themes
amazon & marketplacesdtc strategyfounder & leadershiporganic & seo
Welcome everyone to the FiringTheMan Podcast. On today’s episode, Ken and I dive deep into our 2023 goals. For each goal, we will share why we made it, how we plan on accomplishing it, and keep you updated throughout the year on our progress. GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below. Helium10 50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM” SoStocked Start Your 30-Day F...
What does this episode say about amazon & marketplaces?
Implement a diversification strategy early to reduce reliance on a single marketplace; Ken's goal to diversify 30% of revenue from Amazon US highlights the importance of not having all your eggs in one basket.
What does this episode say about dtc strategy?
Utilize email marketing and B2B sales as key channels for driving revenue off Amazon, especially if your current business model is heavily Amazon-centric.
What does this episode say about founder & leadership?
Consider expanding into other marketplaces like Walmart, but be prepared for the complexities of international expansion, including taxation, importing, and localization.
What does this episode say about organic & seo?
Adopt a structured operating system like EOS to enhance business efficiency, improve team accountability through scorecards, and optimize meeting effectiveness.
What does this episode say about amazon & marketplaces?
Publicly declare your goals to enhance accountability and increase your likelihood of achieving them, drawing on David's experience with 'firing the man' in 2021.
