This episode emphasizes that mastering sales, especially phone sales, requires direct practice, not just theoretical knowledge. Entrepreneur Alex Hormozi likens it to learning to fight – you need to get in the ring. He stresses that achieving proficiency involves around 25 "neutral exposures" or sales calls to overcome initial stress and build skill, a concept backed by behavioral science. This hands-on approach is crucial for businesses navigating remote selling and economic shifts.
Key takeaways
Don't just consume sales training; actively participate in sales calls to build proficiency, especially in remote selling environments.
Expect to make around 25 sales calls (neutral exposures) to overcome initial anxiety and develop competence in phone sales, as this aligns with behavioral science principles.
Reframe early sales failures as necessary reps for skill acquisition, rather than traumatic experiences, to maintain a growth mindset.
Understand that even experienced salespeople will need this initial period of exposure to adapt to new selling environments and maintain their closing percentages.
Prioritize direct sales practice (getting on the phone) over continuous training consumption to accelerate skill development and ultimately increase throughput on ad spend.
"You've gotta be able to sell over the phone. That is the skill." Today, Alex (@AlexHormozi) talks about the importance of being able to sell over the phone and how it is a necessary skill for success in the current remote setting. He urges us to embrace the process and accept that they will need to put in the reps to acquire the skill.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:38) - Selling over the phone is a key skill for success.
(3:51) - Exposure conquers fear.
(5:22) - To succeed remotely, learn to sell over the phone.
(6:10) - The first 20 hours of learning a new skill yield the highest returns.
(7:00) - Embrace the suck and get on the phone to sell.
(14:22) - Selling over the phone is key to keeping and gaining customers.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
What does this episode say about founder & leadership?
Don't just consume sales training; actively participate in sales calls to build proficiency, especially in remote selling environments.
What does this episode say about conversion & cro?
Expect to make around 25 sales calls (neutral exposures) to overcome initial anxiety and develop competence in phone sales, as this aligns with behavioral science principles.
What does this episode say about founder & leadership?
Reframe early sales failures as necessary reps for skill acquisition, rather than traumatic experiences, to maintain a growth mindset.
What does this episode say about founder & leadership?
Understand that even experienced salespeople will need this initial period of exposure to adapt to new selling environments and maintain their closing percentages.
What does this episode say about founder & leadership?
Prioritize direct sales practice (getting on the phone) over continuous training consumption to accelerate skill development and ultimately increase throughput on ad spend.
