Jordan Wilkes, founder of sustainable fashion brand Stride, shares his 3-year journey and actionable strategies for ecommerce growth. Learn how to optimize website traffic, deeply understand the customer journey, and effectively leverage limited resources to build a thriving, purpose-driven online business.
Key takeaways
Implement strategies for converting website browsers into buyers by optimizing your site for traffic and understanding user behavior.
Utilize email and SMS marketing to nurture customer relationships, drive repeat purchases, and communicate brand values effectively.
Focus on "doing more with less" by identifying and prioritizing high-impact activities to achieve significant growth with limited resources.
Track essential daily and weekly KPIs to monitor business performance and make data-driven decisions for continuous growth.
Identify which social media platforms are most effective for your niche and leverage them for engagement and sales, as demonstrated by Stride in the sustainable fashion space.
Themes
customer journey & retentionecommerce growth strategiesresource optimizationsustainable business & ecommerce
In this episode we interview the founder of Stride, which is a sustainable fashion eCommerce store, which Jordan Wilkes started 3 years ago. We discuss his learnings from start-up to current day, tips he has to make the most out of his website traffic, doing more with less and really understanding the customer journey. We touch on Social Media platforms that work for his business, email and SMS marketing, and what metrics he looks at on a daily/weekly basis. Really insightful c...
Frequently asked about this episode
What does this episode say about customer journey & retention?
Implement strategies for converting website browsers into buyers by optimizing your site for traffic and understanding user behavior.
What does this episode say about ecommerce growth strategies?
Utilize email and SMS marketing to nurture customer relationships, drive repeat purchases, and communicate brand values effectively.
What does this episode say about resource optimization?
Focus on "doing more with less" by identifying and prioritizing high-impact activities to achieve significant growth with limited resources.
What does this episode say about sustainable business & ecommerce?
Track essential daily and weekly KPIs to monitor business performance and make data-driven decisions for continuous growth.
What does this episode say about customer journey & retention?
Identify which social media platforms are most effective for your niche and leverage them for engagement and sales, as demonstrated by Stride in the sustainable fashion space.
