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Introducing The Return Season Two

Modern Retail Podcast · October 15, 2023 · 2 min

Summary

This episode introduces the second season of "The Return" podcast, focusing on the unique experience of Gen Z entering the workforce in a post-pandemic world. It challenges common stereotypes about Gen Z workers, exploring their motivations, values, and how they navigate career development through platforms like TikTok. The season aims to provide insights into how this generation is shaping the future of work and offers perspectives for employers on understanding and integrating Gen Z talent.

Key takeaways

Topics covered

gen z workforce entrypost-pandemic work environmentgen z work motivationstiktok for career developmentdebunking gen z stereotypesintergenerational workplace dynamics

Episode description

Digiday Media and WorkLife is proud to present season two of The Return, a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. In season one, The Return followed an Atlanta-based advertising agency as the company returned to the office after a two-year pandemic hiatus. There were clear challenges among this population of workers who knew what a “normal” office used to look like. But what about a generation that is entering the workforce post-pandemic and has nothing to compare it to? That’s what we uncover across eight episodes in season two of The Return. We see headlines repeatedly accusing this generation of being lazy, unmotivated, quiet quitters. But what's the real story behind this generation's attitude about work? In season two of The Return, we speak with Gen Zers across the country to lift the lid on what motivates and inspires this young generation of workers, and how they’re not as work-shy as they’re often depicted. We also speak with seasoned workplace experts who can put the changing expectations of these young professionals into context. We dive into why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more. Season two of The Return is hosted by Cloey Callahan, a Gen Zer and senior reporter at Digiday Media’s WorkLife, and produced by Digiday Media's audio producer Sara Patterson. Subscribe to the WorkLife podcast now on Apple Podcasts – or wherever you get your podcasts – to hear the first episode on Wednesday, Oct. 18.

Frequently asked about this episode

What's takeaway #1 from this episode?
Gen Z prioritizes values and purpose in their employment, which is a key factor in their job satisfaction and loyalty.
What's takeaway #2 from this episode?
Gen Z leverages platforms like TikTok for career advice and job searching, indicating a shift in how younger generations approach professional development.
What's takeaway #3 from this episode?
Stereotypes of Gen Z as 'lazy' or 'quiet quitters' are often inaccurate; their work attitudes are shaped by unique post-pandemic experiences and different expectations.
What's takeaway #4 from this episode?
Employers need to understand Gen Z's motivations and aspirations to effectively attract, retain, and integrate this generation into the workforce.

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