This introductory episode outlines Chloe Thomas's extensive 15-year background in ecommerce, from multichannel retail to running a marketing agency specializing in email, Google, and Facebook ads. She shares her motivation for starting the podcast: to bring valuable, previously off-the-record conversations with retailers and marketers to a wider audience, providing listeners with actionable ideas and reassurance for their ecommerce ventures.
Key takeaways
Chloe Thomas has over 15 years in ecommerce, offering a wealth of experience from multichannel retail to digital marketing consultancy (email, Google, Facebook ads).
The podcast aims to share insights from industry conversations to help ecommerce businesses with new ideas and validate existing strategies.
New episodes are released every Monday at 1:00 AM UK time, ensuring fresh content for the start of the work week.
The host has experience helping businesses of all sizes, from high street retailers launching online to new online startups optimizing their marketing efforts.
Hello, I'm Chloe Thomas, host of the eCommerce MasterPlan Podcast. I've been in eCommerce for over 15 years, starting off client side, working for multichannel retailer Past Times. Yes. Back in 2003 we were juggling the challenges of running high street stores, a mail order catalogue and a website all at the same time. Then I spent 10 years running a marketing agency and consultancy helping eCommerce businesses of all shapes and sizes make the internet work for them, helping high street retailers launch their first ever online operations through to helping new online only startups work out what marketing will work for them. During that time, I also got deeply into email marketing, Google and Facebook ads. I now host this podcast, speak at eCommerce events around the world, chair some of the biggest eCommerce events in the U.K. and write books on eCommerce. Throughout my career, I've been privileged to have amazing and fascinating conversations with retailers and marketers about what they're up to. It struck me as a total waste that all those chats were off the record and couldn't be heard by all the many business owners and marketers I knew they could help. The eCommerce MasterPlan podcast is my way of bringing those fascinating conversations to your ears. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. Now, every Monday at 1:00 AM U.K. time we release a new podcast episode so it should be available in time for your breakfast or your commute to help you get your working week off to a great start. Occasionally we'll put a bonus episode live and every January we
What does this episode say about founder & leadership?
Chloe Thomas has over 15 years in ecommerce, offering a wealth of experience from multichannel retail to digital marketing consultancy (email, Google, Facebook ads).
What does this episode say about brand & content?
The podcast aims to share insights from industry conversations to help ecommerce businesses with new ideas and validate existing strategies.
What does this episode say about paid acquisition?
New episodes are released every Monday at 1:00 AM UK time, ensuring fresh content for the start of the work week.
What does this episode say about email & sms?
The host has experience helping businesses of all sizes, from high street retailers launching online to new online startups optimizing their marketing efforts.
