Firing The Man · with Robert Wright · July 14, 2020 · 50 min
Summary
Amazon sellers face unique challenges in protecting their intellectual property. This episode clarifies the misconceptions around Amazon listing ownership and provides actionable strategies for safeguarding your products from hijackers, counterfeiters, and unauthorized sellers, emphasizing both proactive measures and reactive steps for those selling on the platform.
Key takeaways
Understand that Amazon listings are not 'owned' by sellers; Amazon owns the page, and any seller with an identical product can list on it, as per Amazon's terms of service.
Implement strong branding within your product photos and on the product itself to deter hijackers, making it clear that the listing is for your specific brand.
Bundle your product with a small, inexpensive bonus item to create a unique offering that is harder for hijackers to replicate without violating the listing description.
For non-brand-registered sellers, conduct a test buy if your listing is hijacked. Document discrepancies between the received product and the listing with photos/videos and report it through Amazon's infringement portal.
Utilize Amazon's Brand Registry program for enhanced protection, including access to a dedicated support team that takes action against infringements 94% of the time, according to Amazon's statistics.
Episode 29 Robert Wright is an intellectual property attorney and the owner of Wright Private Label Law, which specializes in IP protection in the E-commerce space. Robert is passionate about intellectual property law and has helped hundreds of clients across the globe protect their intellectual property on Amazon, Shopify, and other e-commerce platforms. www.privatelabelprotection.com ------------------------------------------------------------------------------------------ www....
What does this episode say about amazon & marketplaces?
Understand that Amazon listings are not 'owned' by sellers; Amazon owns the page, and any seller with an identical product can list on it, as per Amazon's terms of service.
What does this episode say about brand & content?
Implement strong branding within your product photos and on the product itself to deter hijackers, making it clear that the listing is for your specific brand.
What does this episode say about amazon & marketplaces?
Bundle your product with a small, inexpensive bonus item to create a unique offering that is harder for hijackers to replicate without violating the listing description.
What does this episode say about amazon & marketplaces?
For non-brand-registered sellers, conduct a test buy if your listing is hijacked. Document discrepancies between the received product and the listing with photos/videos and report it through Amazon's infringement portal.
What does this episode say about amazon & marketplaces?
Utilize Amazon's Brand Registry program for enhanced protection, including access to a dedicated support team that takes action against infringements 94% of the time, according to Amazon's statistics.
