This episode features an interview with Chris Marshall from Onstate, an enterprise-level agency now focusing on Shopify. He shares expert tips for Shopify store owners on how to generate their first sales, leverage Shopify’s advantages over other platforms, and implement long-term growth strategies in the evolving ecommerce landscape. This is a must-listen for store owners looking to scale effectively.
Key takeaways
To get your first sales, focus on initial marketing efforts, optimize product listings for discoverability, and set up basic sales funnels.
Leverage Shopify for its ease of use, strong app ecosystem, and continuous innovation, which often outweigh the perceived robustness of more complex enterprise platforms for many businesses.
Implement a long-term growth plan by understanding future ecommerce trends and continuously optimizing your store based on analytics and customer feedback.
Consider the benefits of migrating to Shopify for its scalability and cost-effectiveness, especially with agencies that have experience across various platforms.
Prioritize a clear path to conversion by ensuring product listings are compelling and the checkout process is streamlined.
This week we've interviewed Chris Marshall from Onstate. They're an enterprise-level ecommerce agency based in the UK. Onstate have helped hundreds of businesses build and launch their stores on a range of enterprise platforms, such as Ecommerce Cloud (Salesforce) and Magento. However, they have now turned their attention to Shopify! Tune in to find out some top tips from Chris about how to get your first few orders, what Shopify has over other platforms and his top tips for growing an ecommerce store in 2020 & beyond. To learn more, check out their website: https://www.onstate.co.uk/ Tune in every Friday for a new Winning With Shopify episode. Support the show
What does this episode say about shopify & ecommerce platforms?
To get your first sales, focus on initial marketing efforts, optimize product listings for discoverability, and set up basic sales funnels.
What does this episode say about dtc strategy?
Leverage Shopify for its ease of use, strong app ecosystem, and continuous innovation, which often outweigh the perceived robustness of more complex enterprise platforms for many businesses.
What does this episode say about conversion & cro?
Implement a long-term growth plan by understanding future ecommerce trends and continuously optimizing your store based on analytics and customer feedback.
What does this episode say about founder & leadership?
Consider the benefits of migrating to Shopify for its scalability and cost-effectiveness, especially with agencies that have experience across various platforms.
What does this episode say about shopify & ecommerce platforms?
Prioritize a clear path to conversion by ensuring product listings are compelling and the checkout process is streamlined.
