This episode features Teresa Herd from Intel, who shares insights on the rise and challenges of in-house agencies. She discusses the strategic value of internal teams'
Key takeaways
In-house agencies offer 'invaluable access to the business,' leading to deeper insights and faster execution compared to external agencies.
The decision to build or dissolve an in-house agency is complex, influenced by factors like strategic goals, cost-effectiveness, and the ability to scale.
Even with an in-house team, external agencies can play a crucial role for specialized projects, fresh perspectives, or increased capacity.
Evaluate your brand's specific needs and resources to determine the optimal balance between in-house marketing capabilities and external partnerships.
Continuously assess the performance and strategic alignment of your marketing structure to ensure it supports evolving business objectives.
The road to in-house certainly isn’t smooth. As the industry gets more and more excited about brands building their internal agencies, a bit of a rude awakening came in December last year when Intel announced it would be shuttering its internal agency, Agency Inside. Teresa Herd, who led Agency Inside and is now the vp and global creative director at Intel, talks about building an in-house agency, how external agencies fit in and more on this week's episode of Making Marketing.
In-house agencies offer 'invaluable access to the business,' leading to deeper insights and faster execution compared to external agencies.
What does this episode say about founder & leadership?
The decision to build or dissolve an in-house agency is complex, influenced by factors like strategic goals, cost-effectiveness, and the ability to scale.
What does this episode say about retail & omnichannel?
Even with an in-house team, external agencies can play a crucial role for specialized projects, fresh perspectives, or increased capacity.
What does this episode say about brand & content?
Evaluate your brand's specific needs and resources to determine the optimal balance between in-house marketing capabilities and external partnerships.
What does this episode say about brand & content?
Continuously assess the performance and strategic alignment of your marketing structure to ensure it supports evolving business objectives.
