As an executive, Kristin Smith is always focused on finding “wide open spaces.” She believes these spaces or gaps highlight real customer needs and present new opportunities for businesses to differentiate and grow. And she found a lot of these opportunities in Fernish, which ultimately inspired her to invest in, advise and join the company as President and Chief Operating Officer. After seeing a significant spike in demand during the pandemic, Kristin and the rest of the team are focused on growth mode.