This episode unveils Kynship's unique Meta ad account structure designed for sustained performance and continuous creative testing. It details a campaign and ad set architecture that leverages Meta's ASC campaigns with diverse creative assets, strategic cost cap adjustments, and a method for introducing new creatives without disrupting winning ad sets. This allows ecommerce operators to maximize ad spend efficiency and consistently refresh their creative strategy.
Key takeaways
Implement Kynship's ASC campaign structure with five ad sets per campaign, each containing 50 diverse ads, to maximize Meta's algorithm for identifying top performers.
Utilize an elevated cost control strategy for new creative within ASC campaigns to offset Meta's favoritism towards existing data-rich creative, lowering it to target CPA after a week if no spend occurs.
Separate campaigns by product SKU and offer, especially if contribution margins vary, as cost controls work best on predictable AOV.
Introduce new creatives into ad sets that have stopped spending within existing campaigns to maintain optimization of active, winning ad sets.
For single-SKU brands, create a separate campaign for new creative testing to avoid disrupting optimized existing campaigns, ensuring continuous improvement without performance dips.
Themes
ad account structurecreative testingpaid social strategy
Join Cody Wittick as he discusses campaign structuring, the importance of diversified creatives, and the rationale behind using cost cap adjustments in media buying. Cody also explores how to manage ads when campaigns or ad sets stop spending and strategies for launching new creatives effectively.Learn about the effective use of cost controls to maintain efficiency at target, the impact of diversified creatives, and how to maximize ad spend potential. Plus, discover the best practices for creative testing and when to make campaign adjustments.----------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.---------------------------The Bottom Line is produced by <a href="https://podyssey.io/" rel="n
Frequently asked about this episode
What does this episode say about ad account structure?
Implement Kynship's ASC campaign structure with five ad sets per campaign, each containing 50 diverse ads, to maximize Meta's algorithm for identifying top performers.
What does this episode say about creative testing?
Utilize an elevated cost control strategy for new creative within ASC campaigns to offset Meta's favoritism towards existing data-rich creative, lowering it to target CPA after a week if no spend occurs.
What does this episode say about paid social strategy?
Separate campaigns by product SKU and offer, especially if contribution margins vary, as cost controls work best on predictable AOV.
What does this episode say about ad account structure?
Introduce new creatives into ad sets that have stopped spending within existing campaigns to maintain optimization of active, winning ad sets.
What does this episode say about ad account structure?
For single-SKU brands, create a separate campaign for new creative testing to avoid disrupting optimized existing campaigns, ensuring continuous improvement without performance dips.
