Retail Remix · with Peter Sheldon · December 2, 2020 · 28 min
Summary
Adobe unveils key Thanksgiving weekend retail trends, analyzing over a trillion visits to US retail sites, 100 million SKUs, and 80 of the top 100 retailers. This episode provides crucial insights into how COVID-19 reshaped consumer behavior, amplified digital trends, and set the stage for the rest of the holiday season, offering actionable data for ecommerce operators to optimize strategies.
Key takeaways
Leverage Adobe's research on the 2020 Thanksgiving weekend to understand pandemic-driven shifts in consumer online shopping behavior and preferences.
Analyze the impact of increased online sales, discounting strategies, and mobile shopping trends during Cyber Week to adapt your promotional efforts.
Prioritize shipping and delivery transparency, and explore contactless options, as these were primary concerns for consumers during this period.
Utilize insights on customer engagement and support in the digital age to refine your online customer relationship management (CRM) and digital marketing strategies.
Every year, Adobe analyzes one trillion visits to U.S. retail sites, 100 million SKUs and 80 of the 100 largest retailers in the U.S. This year, these results are being gathered in a new context due to COVID-19. Which trends reaffirm our new reality? How will the Thanksgiving holiday influencer the remainder of the holiday season? How can retailers take these insights and leverage them to engage and support customers in new ways? Peter Sheldon, Senior Director of Commerce Strategy at Adobe, provides deeper context into the company's must-read research.
What does this episode say about retail & omnichannel?
Leverage Adobe's research on the 2020 Thanksgiving weekend to understand pandemic-driven shifts in consumer online shopping behavior and preferences.
What does this episode say about analytics & attribution?
Analyze the impact of increased online sales, discounting strategies, and mobile shopping trends during Cyber Week to adapt your promotional efforts.
What does this episode say about paid acquisition?
Prioritize shipping and delivery transparency, and explore contactless options, as these were primary concerns for consumers during this period.
What does this episode say about retail & omnichannel?
Utilize insights on customer engagement and support in the digital age to refine your online customer relationship management (CRM) and digital marketing strategies.
