Ecommerce Conversations artwork

Innovators: Subscriptions; One-time Use; Consumer Voting

Ecommerce Conversations · with Harley Finkelstein · May 22, 2014 · 19 min

Summary

This episode highlights innovative ecommerce models beyond traditional retail. It offers insights into leveraging subscription services for recurring revenue and utilizing temporary online stores for efficient liquidation of assets, providing practical applications for ecommerce operators looking to diversify their sales strategies.

Key takeaways

Themes

niche e-commerceonline retail innovationsubscription economy

Topics covered

customer lifetime valueshopify platform use casessocial media marketing for e-commercesubscription box businessestemporary e-commerce stores

Episode description

There are innovators and trendsetters in the ecommerce business. Our guest, Harley Finkelstein, looks for these innovations, and trends, and then shares some of them with us. In this month’s installment of “Innovators and Trendsetters,” Finkelstein — who is chief platform officer with Shopify, the hosted shopping cart — discusses three interesting ecommerce sites with Practical Ecommerce’s Kerry Murdock

Frequently asked about this episode

What does this episode say about niche e-commerce?
Implement a subscription model for suitable products to increase average revenue per user (ARPU) by securing recurring purchases rather than one-off sales.
What does this episode say about online retail innovation?
Consider creating temporary, niche-specific online stores for liquidating inventory or assets quickly and efficiently, bypassing limitations of general marketplaces.
What does this episode say about subscription economy?
Leverage social media and targeted blogs for cost-effective traffic generation to new or temporary e-commerce ventures.
What does this episode say about niche e-commerce?
Design product bundles or tiered subscription options to offer customers flexibility and further boost ARPU.
What does this episode say about niche e-commerce?
Emphasize clear product presentation and compelling narratives on temporary stores to mitigate the need for in-person inspections and streamline sales.

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