Importance of Looking at product level TACOS & PPC order share (Week 39, Lesson 6)

It's Always Day One · September 27, 2022 · 3 min

Summary

This episode, though brief, highlights the critical importance of analyzing product-level TACOS (Total Advertising Cost of Sale) and PPC (Pay-Per-Click) order share for Amazon sellers. Operators should move beyond aggregate metrics to understand individual product performance in advertising, identifying both high-performing products to scale and underperforming ones to optimize or re-strategize.

Key takeaways

• Implement product-level TACOS tracking to accurately assess the profitability of individual products' ad spend on Amazon.
• Analyze PPC order share for each product to understand how much of its sales are driven by advertising vs. organic efforts.
• Use product-specific data to optimize ad campaigns, allocating budget more effectively to leverage high-performing products and improve underperforming ones.
• Regularly review these metrics to identify trends and make timely adjustments to your Amazon advertising strategy.

Themes

Topics covered

Episode description

Looking at product level performance helps understand which individual products have contributed to high sales, and which ones to high costs. The learnings can help set up more strategic product-focused campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team...

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Implement product-level TACOS tracking to accurately assess the profitability of individual products' ad spend on Amazon.

What does this episode say about analytics & attribution?

Analyze PPC order share for each product to understand how much of its sales are driven by advertising vs. organic efforts.

What does this episode say about paid acquisition?

Use product-specific data to optimize ad campaigns, allocating budget more effectively to leverage high-performing products and improve underperforming ones.

What does this episode say about amazon & marketplaces?

Regularly review these metrics to identify trends and make timely adjustments to your Amazon advertising strategy.

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