Many Shopify store owners struggle to see ROI from marketing. This episode helps you become a discerning buyer of marketing services, offering strategies to vet agencies, define clear goals, and track KPIs to ensure your marketing spend drives tangible business growth instead of wasted resources.
Key takeaways
Before hiring, define 'good results' for your business with clear goals and KPIs, moving beyond vanity metrics to focus on tangible outcomes like sales or customer acquisition.
Actively vet marketing agencies by asking specific questions about their experience with businesses like yours, their proposed strategies, and how they define and report success.
Insist on clear, regular reporting aligned with your defined KPIs to track performance and understand the true ROI of your marketing investments.
Understand the typical timelines and investment levels for different marketing channels to set realistic expectations and ensure alignment with your budget and growth objectives.
Buying marketing services can be a very confusing process. SEO, PPC, Social Media...etc. But which one will actually make you some money?Being a good buyer is the most important part of getting good results with a marketing agency. In this episode our host, Nick Trueman, covers his top learnings about getting the right services, which get results and get your business moving.Be sure to stay tuned for further Shopify & marketing expert advice every Friday!You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digitalSupport the show
What does this episode say about paid acquisition?
Before hiring, define 'good results' for your business with clear goals and KPIs, moving beyond vanity metrics to focus on tangible outcomes like sales or customer acquisition.
What does this episode say about analytics & attribution?
Actively vet marketing agencies by asking specific questions about their experience with businesses like yours, their proposed strategies, and how they define and report success.
What does this episode say about founder & leadership?
Insist on clear, regular reporting aligned with your defined KPIs to track performance and understand the true ROI of your marketing investments.
What does this episode say about shopify & ecommerce platforms?
Understand the typical timelines and investment levels for different marketing channels to set realistic expectations and ensure alignment with your budget and growth objectives.
