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I Sold 45% Of My Company To Patrick Coddou. Here Are All The Details.

The Andrew Faris Podcast · with Patrick Coddou · December 15, 2025 · 54 min

Summary

Andrew Faris details the strategic decision to sell 45% of his company to Patrick Coddou, offering a transparent look into the mechanics of securing investment. This episode is a must-listen for founders considering external capital or strategic partnerships, providing firsthand insights into valuation, negotiation, and the implications of bringing on a significant investor.

Key takeaways

Themes

finance & fundraisingfounder & leadershipdtc strategy

Topics covered

ecommerce investment strategiesequity sale negotiationstrategic partnershipsbusiness valuationfounder decision-makinggrowth agency investment

Episode description

Patrick Coddou is my COO and (soon) partner at AJF Growth. Follow him on X at @soundslikecanoe.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FOLLOW UP WITH ANDREWX: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Frequently asked about this episode

What does this episode say about finance & fundraising?
Understand the true value of your company beyond just revenue multiples, considering factors like intellectual property and strategic alignment.
What does this episode say about founder & leadership?
Clearly define the roles and responsibilities post-investment to ensure a smooth integration and avoid operational overlap. Andrew emphasizes the importance of trust and shared vision with an investor.
What does this episode say about dtc strategy?
Consider the long-term implications of an investment on company culture and decision-making, as partially selling your company is akin to a strategic partnership.
What does this episode say about finance & fundraising?
Explore various deal structures beyond traditional equity sales, such as performance-based clauses or earn-outs, to align investor incentives with company growth.
What does this episode say about finance & fundraising?
Recognize that bringing in an investor like Patrick Coddou is about more than just capital; it's about leveraging their expertise and network to accelerate growth and mitigate risks.

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