This episode breaks down the fundamental categories of what can be sold—products, services, access, attention, risk, money, and endorsements—in both physical and digital formats. It then introduces the 'delivery cube', a powerful framework for optimizing how these offerings are delivered across dimensions like scale, support, consumption, and speed, empowering entrepreneurs to strategically enhance value and profitability.
Key takeaways
Identify your core offering from the seven categories: products, services, access, attention, risk, money, or endorsements, considering both physical and digital manifestations.
Leverage your existing knowledge and experience (even from family or past odd jobs) to identify valuable skills or insights that can be packaged into a sellable offering.
Apply the 'delivery cube' to strategize delivery model: one-to-one vs. one-to-many, DIY vs. done-for-you, support channels (email, chat, phone), and consumption methods (live, recorded, visual, audio, text).
Utilize the '10x to 1/10th test' to innovate pricing and value: consider what changes would justify a 10x price increase, or how to maintain value with a 90% price reduction.
For new entrepreneurs with limited capital, focus on selling services initially, as they typically require less upfront investment and utilize existing skills.
When designing your delivery, consider the trade-offs between scalability and perceived value (e.g., live and in-person is highly valuable but less scalable than recorded digital content).
“How can I enhance or make it more or less valuable or more or less profitable for me as a business owner?" Today (@AlexHormozi) discusses the different categories of products and services that can be sold, as well as the factors to consider when choosing what to sell. He also introduces the concept of the "delivery cube" and how it can enhance the value and scalability of a business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:00) - Introduction to entrepreneurship
(0:12) - Understanding what can be sold
(0:31) - Exploring the delivery cube
(0:33) - Categories of things you can sell
(2:49) - Choosing what to sell based on your skills and experience
(4:19) - Understanding the delivery cube in detail
(6:50) - The 10x to 1/10th test
(7:51) - Conclusion and further learning
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
What does this episode say about founder & leadership?
Identify your core offering from the seven categories: products, services, access, attention, risk, money, or endorsements, considering both physical and digital manifestations.
What does this episode say about dtc strategy?
Leverage your existing knowledge and experience (even from family or past odd jobs) to identify valuable skills or insights that can be packaged into a sellable offering.
What does this episode say about product & merchandising?
Apply the 'delivery cube' to strategize delivery model: one-to-one vs. one-to-many, DIY vs. done-for-you, support channels (email, chat, phone), and consumption methods (live, recorded, visual, audio, text).
What does this episode say about founder & leadership?
Utilize the '10x to 1/10th test' to innovate pricing and value: consider what changes would justify a 10x price increase, or how to maintain value with a 90% price reduction.
What does this episode say about founder & leadership?
For new entrepreneurs with limited capital, focus on selling services initially, as they typically require less upfront investment and utilize existing skills.
