This episode makes a compelling case for ecommerce businesses to expand their reach by selling on eBay. It highlights how eBay offers immediate access to 183 million global buyers and provides tools for international shipping and increased product visibility. The discussion emphasizes that eBay has evolved beyond auctions to primarily fixed-price selling with modern payment options, making it a viable and attractive channel for growth.
Key takeaways
Consider eBay as a major sales channel to access 183 million global buyers and diversify your routes to market beyond your own website.
Utilize eBay's current payment processing system, which supports credit cards, Apple Pay, and Google Pay, to ensure a seamless checkout experience for buyers.
Leverage eBay for outlet strategies, using it to clear discounted, end-of-line, or refurbished products without diluting your primary website's full-price offerings.
Explore selling certified refurbished products on eBay, particularly for electronics, home, and garden items, to cater to buyers seeking quality at a discounted price while promoting sustainability.
Don't dismiss eBay as solely an auction site; the majority of sales are now fixed-price, offering a direct sales approach for your products.
Kristi Diemoz is the Senior Manager Go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform. In this episode, she's going to be discussing with Chloe why using a marketplace like eBay can be a great way to grow sales, reduce risk, and sell internationally. Plus the different strategies brands are using to successfully get sales from the eBay customer base.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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What does this episode say about amazon & marketplaces?
Consider eBay as a major sales channel to access 183 million global buyers and diversify your routes to market beyond your own website.
What does this episode say about retail & omnichannel?
Utilize eBay's current payment processing system, which supports credit cards, Apple Pay, and Google Pay, to ensure a seamless checkout experience for buyers.
What does this episode say about product & merchandising?
Leverage eBay for outlet strategies, using it to clear discounted, end-of-line, or refurbished products without diluting your primary website's full-price offerings.
What does this episode say about amazon & marketplaces?
Explore selling certified refurbished products on eBay, particularly for electronics, home, and garden items, to cater to buyers seeking quality at a discounted price while promoting sustainability.
What does this episode say about amazon & marketplaces?
Don't dismiss eBay as solely an auction site; the majority of sales are now fixed-price, offering a direct sales approach for your products.
