Wild and Stone scaled to 7-figure revenue by focusing on profitable growth across diverse sales channels and strategic outsourcing. This episode reveals their approach to product expansion, multi-channel strategy including Amazon, Shopify, and wholesale, and how they leverage a lean team with AI and 3PL to maintain high efficiency and profitability in the eco-friendly homewares market.
Key takeaways
Prioritize net profit over gross sales; aggressively cut unprofitable channels like Walmart (due to ACoS) and eBay, and manual wholesale accounts to ensure sustainable growth.
Diversify sales channels beyond a single owned storefront or marketplace to mitigate risks and expand reach. Wild and Stone uses Shopify, Amazon FBA in multiple regions, and wholesale, while also testing new platforms.
Implement a
lean operational model by outsourcing non-core functions like logistics (3PL) and customer service (offshore teams), and leveraging agencies for marketing specializations (email, social ads).
Systematically expand your product catalog by identifying customer needs and market gaps, ensuring new products align with your brand vision (e.g., "Ecoluxe" and plastic reduction) and are designed for ease of customer adoption.
Utilize AI and machine learning tools for ad optimization on platforms like Amazon and Google to maximize ROI with a small internal team.
Establish a clear product vision and mission (e.g., "Ecoluxe" and removing single-use plastic) to guide product development and ensure brand consistency across a growing catalog.
Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year. Hit PLAY to hear: Starting with a clear mission & vision Using a customer-focused approach Sustainability and quality going hand-in-hand Having a multi-channel strategy Why a lean team structure works Key timestamps to dive straight in: [05:33] Moms influence sustainable product strategy and portfolio expansion. [09:08] Retail: Prioritize profit to ensure business sustainability. [09:58] Small core group augmented by agencies and tools. [13:30] Bamboo toothbrushes popularized eco-friendly products globally. [16:46] Embrace Amazon's dominance; collaborate, don't compete. [18:36] Listen to Warren’s Top Tips! Full episode notes here: https://ecmp.info/520Download your copy of “Home Goals” now >>> https://ecmp.info/ho
What does this episode say about amazon & marketplaces?
Prioritize net profit over gross sales; aggressively cut unprofitable channels like Walmart (due to ACoS) and eBay, and manual wholesale accounts to ensure sustainable growth.
What does this episode say about dtc strategy?
Diversify sales channels beyond a single owned storefront or marketplace to mitigate risks and expand reach. Wild and Stone uses Shopify, Amazon FBA in multiple regions, and wholesale, while also testing new platforms.
What does this episode say about supply chain & operations?
Implement a
What does this episode say about ai & automation?
lean operational model by outsourcing non-core functions like logistics (3PL) and customer service (offshore teams), and leveraging agencies for marketing specializations (email, social ads).
What does this episode say about amazon & marketplaces?
Systematically expand your product catalog by identifying customer needs and market gaps, ensuring new products align with your brand vision (e.g., "Ecoluxe" and plastic reduction) and are designed for ease of customer adoption.
