Vivobarefoot scaled from £4m to £70m in 10 years by focusing on a mission-driven approach, leveraging a Magento e-commerce platform, and integrating retail and wholesale channels. This episode reveals their strategies for sustainable growth, B Corp certification, and effective digital marketing to achieve impressive 8-figure revenue.
Key takeaways
Implement a mission-driven business model to differentiate your brand and drive growth, as Vivobarefoot did with their focus on sustainable and ethical retail.
Strategically integrate your e-commerce platform (like Magento) with physical retail and wholesale to create an omnichannel experience and expand market reach.
Prioritize B Corp certification or similar ethical frameworks to enhance brand reputation, attract conscious consumers, and guide sustainable operational practices.
Develop a robust digital marketing strategy to scale online sales, focusing on customer acquisition and engagement to grow e-commerce revenue significantly.
Consider bringing key teams in-house to maintain control over core competencies and foster a strong company culture.
Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent GardenLondon, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.This is the first our 4 episode 'B Corp' series to celebrate B Corp month.Hit PLAY to hear:Paul’s eCommerce backgroundVivo’s mission-driven approachThe Revivo SchemeVivo’s growth strategy and challengsHow they’re approaching their B Corp recertificationWhat they’re doing at Vivo for their digital marketingKey timestamps to dive straight in:[03:47] Mission, derivative shoes, escape big corporate world.[07:35] Team structure and bringing teams in-house.[11:22] Innovative shoe design and eCommerce platform.[13:07] Finding the right people makes life easier.[18:13] How B Corp means differently for different types of businesses.[20:25] Paul’s Top Tips!Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-par
Implement a mission-driven business model to differentiate your brand and drive growth, as Vivobarefoot did with their focus on sustainable and ethical retail.
What does this episode say about retail & omnichannel?
Strategically integrate your e-commerce platform (like Magento) with physical retail and wholesale to create an omnichannel experience and expand market reach.
What does this episode say about brand & content?
Prioritize B Corp certification or similar ethical frameworks to enhance brand reputation, attract conscious consumers, and guide sustainable operational practices.
What does this episode say about finance & fundraising?
Develop a robust digital marketing strategy to scale online sales, focusing on customer acquisition and engagement to grow e-commerce revenue significantly.
What does this episode say about dtc strategy?
Consider bringing key teams in-house to maintain control over core competencies and foster a strong company culture.
