How to Win Big on Walmart.com with Helium10 Walmart Expert Carrie Miller
Firing The Man · with Carrie Miller · September 13, 2022 · 44 min
Summary
This episode offers a comprehensive guide for Amazon sellers looking to expand onto Walmart.com. It highlights Walmart's current low-competition environment and lower PPC costs, positioning it as a significant growth opportunity. The discussion covers critical differences in listing optimization, fulfillment, and review syndication, providing actionable strategies for a successful transition and avoiding common pitfalls.
Key takeaways
Walmart.com prioritizes established brands with strong customer service and fast fulfillment, making it ideal for Amazon sellers who have already proven their capabilities.
Leverage lower PPC costs on Walmart.com compared to Amazon, but be aware of the basic PPC campaign options and lack of negative targeting.
Adapt Amazon listings to Walmart's specific guidelines for titles, bullet points (key features), and descriptions, avoiding keyword stuffing to improve listing quality scores.
Utilize Walmart Fulfillment Services (WFS) to boost product ranking and prioritize fast fulfillment, mirroring Amazon's Prime delivery benefits.
Syndicate existing Shopify reviews directly to Walmart.com listings, a unique feature that validates products and builds trust with new customers.
While Walmart's Rich Media (A+ content) offers advanced visual options, be prepared for per-SKU, per-module costs, unlike Amazon's free A+ content.
If you’ve been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you. In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising. Carrie Miller is a Senior Brand Evangelist from Helium10 and Walmart.com expert. Carrie has...
What does this episode say about amazon & marketplaces?
Walmart.com prioritizes established brands with strong customer service and fast fulfillment, making it ideal for Amazon sellers who have already proven their capabilities.
What does this episode say about paid acquisition?
Leverage lower PPC costs on Walmart.com compared to Amazon, but be aware of the basic PPC campaign options and lack of negative targeting.
What does this episode say about brand & content?
Adapt Amazon listings to Walmart's specific guidelines for titles, bullet points (key features), and descriptions, avoiding keyword stuffing to improve listing quality scores.
What does this episode say about amazon & marketplaces?
Utilize Walmart Fulfillment Services (WFS) to boost product ranking and prioritize fast fulfillment, mirroring Amazon's Prime delivery benefits.
What does this episode say about amazon & marketplaces?
Syndicate existing Shopify reviews directly to Walmart.com listings, a unique feature that validates products and builds trust with new customers.
