This episode cuts through the noise around brand tracking, offering ecommerce operators a clear roadmap to measure and leverage brand health. Learn why brand tracking isn
Key takeaways
Implement brand tracking early, even before significant ad spend, to establish a baseline for your brand perception.
Utilize both quantitative and qualitative methods for brand tracking to gain a holistic view of your brand health; quantitative reveals "what" and qualitative explains "why."
Focus brand tracking efforts on understanding your target audience's awareness, consideration, and preference for your brand compared to competitors.
Don't just track data; analyze it to identify actionable insights for improving marketing campaigns, product development, and overall brand strategy.
Regularly review and adapt your brand tracking methodology as your business evolves and market dynamics change.
Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from all over the world. Her experience spans between High Growth Start-Ups, Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established corporate leaders to expand their organizations into international markets. In this episode, you will learn Why are brands' knowledge of what their audience thinks of them so important Reliable ways for a brand to gather data regarding their online reputation Once data is gathered regarding a brand reputation with the online audience what can be done to improve their reputation especially if they have a poor one Examples of businesses that have successfully tracked and measured the reputation online and what ways did they use the data to make internal changes For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: <a href
Implement brand tracking early, even before significant ad spend, to establish a baseline for your brand perception.
What does this episode say about analytics & attribution?
Utilize both quantitative and qualitative methods for brand tracking to gain a holistic view of your brand health; quantitative reveals "what" and qualitative explains "why."
What does this episode say about dtc strategy?
Focus brand tracking efforts on understanding your target audience's awareness, consideration, and preference for your brand compared to competitors.
What does this episode say about brand & content?
Don't just track data; analyze it to identify actionable insights for improving marketing campaigns, product development, and overall brand strategy.
What does this episode say about brand & content?
Regularly review and adapt your brand tracking methodology as your business evolves and market dynamics change.
