How to Step Out of Your Comfort Zone and Pitch On National TV
Shopify Masters · with Krista Woods · September 24, 2019 · 65 min
Summary
Krista Woods of GloveStix shares her journey of creating a physical product and leveraging live events and national TV pitches to scale her business. This episode is packed with insights for e-commerce operators looking to expand their reach beyond traditional online channels and gain significant brand visibility. Learn how to captivate audiences and successfully pitch your product on a national stage.
Key takeaways
Develop a compelling product demonstration that highlights the unique value proposition for both live audiences and television producers. Focus on showing, not just telling, what your product does.
Actively seek out opportunities to sell and showcase your product at live events to gather direct customer feedback and build initial traction before scaling.
Understand the nuances of pitching to media: research the show, tailor your message to their audience, and practice articulating your product's story concisely and powerfully.
Prepare for media exposure by having a clear brand story, high-quality visuals, and a strategy to leverage the increased attention post-broadcast.
Embrace discomfort and view "stepping out of your comfort zone" as a strategic imperative for unlocking new growth opportunities and expanding your brand's reach.
In this episode of Shopify Masters, you'll hear from Krista Woods of GloveStix on how she created a physical product, sold during live events, and pitch on national TV programs.
What does this episode say about founder & leadership?
Develop a compelling product demonstration that highlights the unique value proposition for both live audiences and television producers. Focus on showing, not just telling, what your product does.
What does this episode say about brand & content?
Actively seek out opportunities to sell and showcase your product at live events to gather direct customer feedback and build initial traction before scaling.
What does this episode say about retail & omnichannel?
Understand the nuances of pitching to media: research the show, tailor your message to their audience, and practice articulating your product's story concisely and powerfully.
What does this episode say about founder & leadership?
Prepare for media exposure by having a clear brand story, high-quality visuals, and a strategy to leverage the increased attention post-broadcast.
What does this episode say about founder & leadership?
Embrace discomfort and view "stepping out of your comfort zone" as a strategic imperative for unlocking new growth opportunities and expanding your brand's reach.
