In this episode, we dive into the challenges of scaling paid ads on platforms like Meta and Google. Hemant Varshney, founder and CEO of digicom.io, explains why many Shopify brands struggle to scale and how the new "Andromeda" algorithm update changes how marketers should approach creative and targeting. He discusses the importance of conversion rate optimization (CRO) and finding the right media mix to turn ad spend into profit without burning budget. Topics discussed in this episode: &...