Ecommerce operators are struggling to run profitable digital ads in 2023. This episode cuts through the complexity, offering a clear strategy for achieving high ROAS on Facebook and Google, even with modest budgets and limited time. Learn how to leverage automation and expert-backed tactics to drive conversions and scale your business.
Key takeaways
Start with a minimum daily ad spend of $30 for Facebook acquisition campaigns and $15 for retargeting. This allows for a monthly budget of $1000-$1500, suitable for initial testing and results.
Prioritize conversion-optimized campaigns with your best-selling products and strong creative assets, especially for initial customer acquisition on Facebook. Dynamic ads are more effective once sufficient data is gathered.
Be patient with ad performance tracking. It takes at least one month to gather enough data for Google Performance Max and Standard Shopping campaigns to show accurate results and for effective optimization.
Aim for a minimum 3x ROAS. While some businesses achieve 4-6x, 3x is a realistic and achievable goal for sustained ad investment.
Ensure your product price point is at least $10-$15 to justify advertising costs and achieve a healthy conversion cost per purchase.
Leverage platforms like Advisedly.com to automate ad integration, validation, and strategy, reducing the need for extensive manual effort and specialized knowledge.
Themes
ad optimizatione-commerce growthmarketing technologypaid acquisition
This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Matvienko, CEO & Co-Founder of adwisely.com. We discuss how to run high ROAS digital ads in 2023. On the Show Today You’ll Learn: What to do about the current cookie scenarioAn overview of Facebook Dynamic AdsHow to save time on ad platformsHow to validate your website performanceWhy start with objective conversions rather than with dynamic adsLinks & Resources 30 days free trial: https://adwisely.c...
Frequently asked about this episode
What does this episode say about ad optimization?
Start with a minimum daily ad spend of $30 for Facebook acquisition campaigns and $15 for retargeting. This allows for a monthly budget of $1000-$1500, suitable for initial testing and results.
What does this episode say about e-commerce growth?
Prioritize conversion-optimized campaigns with your best-selling products and strong creative assets, especially for initial customer acquisition on Facebook. Dynamic ads are more effective once sufficient data is gathered.
What does this episode say about marketing technology?
Be patient with ad performance tracking. It takes at least one month to gather enough data for Google Performance Max and Standard Shopping campaigns to show accurate results and for effective optimization.
What does this episode say about paid acquisition?
Aim for a minimum 3x ROAS. While some businesses achieve 4-6x, 3x is a realistic and achievable goal for sustained ad investment.
What does this episode say about ad optimization?
Ensure your product price point is at least $10-$15 to justify advertising costs and achieve a healthy conversion cost per purchase.
