This episode provides a tactical guide for Shopify merchants navigating the complexities of digital advertising in 2023. Paul Matvienko, CEO of AdWisely, shares strategies for achieving high ROAS amidst increasing costs and privacy changes, focusing on effective campaign structures, budget allocation, and long-term optimization for sustainable growth.
Key takeaways
Start with conversion-optimized campaigns using your best-selling products and strong creatives for cold audiences before moving to dynamic ads, as dynamic ads require more data and a higher budget.
Allocate a minimum daily budget of $30 for customer acquisition campaigns and $15 for retargeting, totaling around $1,000-$1,500 monthly to kickstart effective ad spend.
Be patient and allow at least one month for ad campaigns to gather sufficient data before making significant optimizations, as frequent changes can impede learning algorithms.
Ensure your product price point is sufficiently high (e.g., above $10-15) to cover potential conversion costs, as low-priced items may not be profitable with paid ads.
Prioritize robust website integration with advertising platforms (especially for Shopify) and manually validate compliance with ad policies to ensure smooth campaign execution and avoid policy violations.
This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Matvienko, CEO & Co-Founder of adwisely.com. We discuss how to run high ROAS digital ads in 2023. On the Show Today You’ll Learn: What to do about the current cookie scenarioAn overview of Facebook Dynamic AdsHow to save time on ad platformsHow to validate your website performanceWhy start with objective conversions rather than with dynamic adsLinks & Resources 30 days free trial: https://adwisely.c...
What does this episode say about paid acquisition?
Start with conversion-optimized campaigns using your best-selling products and strong creatives for cold audiences before moving to dynamic ads, as dynamic ads require more data and a higher budget.
What does this episode say about shopify & ecommerce platforms?
Allocate a minimum daily budget of $30 for customer acquisition campaigns and $15 for retargeting, totaling around $1,000-$1,500 monthly to kickstart effective ad spend.
What does this episode say about analytics & attribution?
Be patient and allow at least one month for ad campaigns to gather sufficient data before making significant optimizations, as frequent changes can impede learning algorithms.
What does this episode say about paid acquisition?
Ensure your product price point is sufficiently high (e.g., above $10-15) to cover potential conversion costs, as low-priced items may not be profitable with paid ads.
What does this episode say about paid acquisition?
Prioritize robust website integration with advertising platforms (especially for Shopify) and manually validate compliance with ad policies to ensure smooth campaign execution and avoid policy violations.
