How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)
For ecommerce brands eyeing international expansion, this episode with Bryan Murphy, CEO of Smartling, unpacks the critical role of AI-powered localization. Discover how to transition from tedious, costly translation processes to automated, culturally nuanced localization that significantly boosts conversion rates and expands your digital footprint in new markets. Bryan reveals why 87% of global shoppers demand localized experiences and how Smartling makes this achievable for businesses of any size, especially those on Shopify.
Key takeaways
Before expanding, monitor traffic and email requests from other countries as organic signals of demand, or leverage search tools to identify product popularity in specific international markets.
Implement continuous localization to manage high-velocity product catalogs, ensuring that product descriptions, SKUs, and all content are automatically detected, routed, and translated as soon as changes occur.
Utilize AI localization platforms that go beyond simple translation to include cultural nuances, regional linguistic variations (e.g., Spain Spanish vs. Mexican Spanish), and brand-specific tone of voice and terminology to ensure authenticity and boost customer trust and conversion.
Connect your e-commerce platform (e.g., Shopify) to an AI localization tool via API to automate translation workflows, eliminating manual export/import and ensuring real-time content updates across all localized storefronts.
Be aware that 87% of global consumers will not purchase from a website not presented in their native language; prioritize authentic localization rather than simple translation to meet customer expectations and drive sales.
Leverage AI's capability to inject brand voice, tone, and glossary into translations, creating a consistent brand experience across all languages without the traditional human-intensive, slow, and expensive processes.
Themes
ai in e-commercecustomer experienceglobal e-commerce expansionlocalization strategy
In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets. Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization. Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates. Tune in to learn about the latest AI advancements and ...
Frequently asked about this episode
What does this episode say about ai in e-commerce?
Before expanding, monitor traffic and email requests from other countries as organic signals of demand, or leverage search tools to identify product popularity in specific international markets.
What does this episode say about customer experience?
Implement continuous localization to manage high-velocity product catalogs, ensuring that product descriptions, SKUs, and all content are automatically detected, routed, and translated as soon as changes occur.
What does this episode say about global e-commerce expansion?
Utilize AI localization platforms that go beyond simple translation to include cultural nuances, regional linguistic variations (e.g., Spain Spanish vs. Mexican Spanish), and brand-specific tone of voice and terminology to ensure authenticity and boost customer trust and conversion.
What does this episode say about localization strategy?
Connect your e-commerce platform (e.g., Shopify) to an AI localization tool via API to automate translation workflows, eliminating manual export/import and ensuring real-time content updates across all localized storefronts.
What does this episode say about ai in e-commerce?
Be aware that 87% of global consumers will not purchase from a website not presented in their native language; prioritize authentic localization rather than simple translation to meet customer expectations and drive sales.
