New post from The eCommerceFuel Blog: Trying to drum up some press for your brand or business can be a full-time job. And with all the effort that goes into trying to get media coverage, how worth it does it end up being for your brand? Today, we're looking at three success stories of landing major press and how each business was affected differently. Join us as we dive into how you can get press for your business and your eCommerce store and what you need to do in order to woo reporters. Even more importantly, we uncover whether expensive PR firms are worth the price and whether you can build a business with one big press mention. Subscribe: iTunes | Stitcher (With your host Andrew Youderian and Laura Serino of eCommerceFuel.com, Kirby Allison of HangerProject.com, Mac Bishop of WoolAndPrince.com, Allen Walton of SpyGuySecurity.com) and Elaine Pofeldt of ElainePofeldt.com Andrew: Hey guys, Andrew here with a quick message before we get started. If you remember from last week we are running an experiment with one of our community members David Heacock to help him decide if he should advertise on the podcast for the Tim Ferriss Show. So we gave him a couple spots on the eCommerceFuel podcast and we're going to follow up and let you know how this pans out, what the response was, what it a success or a flop. Stay tuned for that. David owns FilterBuy.com where he sells high-quality air filters for your home or office furnace that he manufactures and here's three reasons why you should pick one up. First, the air quality in your home or office is probably pretty terrible. Think about it. When was the last time you changed your filter? I know I can't remember either. It's probably been years and years and you've got filthy air floating around giving everyone you love asthma, like I mentioned last time, potentially allergies. Get a new filter. The second reason you should is that David makes this incredibly easy. Go to