How to Pitch the Press and Get Life-Changing Coverage
The eCommerceFuel Podcast · with Laura Serino, Kirby Allison, Mac Bishop, Allen Walton, Elaine Pofeldt · May 20, 2016 · 15 min
Summary
This episode reveals how e-commerce businesses can land transformative media coverage. Through real-world case studies, it demonstrates how to effectively woo reporters, the true ROI of PR, and whether a single major mention can be a game-changer. Operators will learn actionable strategies for securing press without necessarily needing expensive PR firms.
Key takeaways
Before pitching, clearly define your brand's unique story and what makes it newsworthy beyond just a product.
Focus on building genuine relationships with targeted journalists who cover your industry, rather than mass-emailing press releases.
Measure the impact of press mentions not just by direct sales, but also by brand awareness, SEO benefits from backlinks, and increased credibility.
Consider whether your business can achieve significant press through DIY efforts before investing heavily in expensive PR firms.
Repurpose and leverage any media coverage you receive across your marketing channels to maximize its long-term impact on brand trust and authority.
New post from The eCommerceFuel Blog: Trying to drum up some press for your brand or business can be a full-time job. And with all the effort that goes into trying to get media coverage, how worth it does it end up being for your brand? Today, we're looking at three success stories of landing major press and how each business was affected differently. Join us as we dive into how you can get press for your business and your eCommerce store and what you need to do in order to woo reporters. Even more importantly, we uncover whether expensive PR firms are worth the price and whether you can build a business with one big press mention. Subscribe: iTunes | Stitcher (With your host Andrew Youderian and Laura Serino of eCommerceFuel.com, Kirby Allison of HangerProject.com, Mac Bishop of WoolAndPrince.com, Allen Walton of SpyGuySecurity.com) and Elaine Pofeldt of ElainePofeldt.com Andrew: Hey guys, Andrew here with a quick message before we get started. If you remember from last week we are running an experiment with one of our community members David Heacock to help him decide if he should advertise on the podcast for the Tim Ferriss Show. So we gave him a couple spots on the eCommerceFuel podcast and we're going to follow up and let you know how this pans out, what the response was, what it a success or a flop. Stay tuned for that. David owns FilterBuy.com where he sells high-quality air filters for your home or office furnace that he manufactures and here's three reasons why you should pick one up. First, the air quality in your home or office is probably pretty terrible. Think about it. When was the last time you changed your filter? I know I can't remember either. It's probably been years and years and you've got filthy air floating around giving everyone you love asthma, like I mentioned last time, potentially allergies. Get a new filter. The second reason you should is that David makes this incredibly easy. Go to
