How To Partner With Amazon Influencer's and Make More Money from Expert Deanne Gustafson
Firing The Man
· with Deanne Gustafson
· August 22, 2023
· 37 min
Summary
This episode demystifies the Amazon Influencer program, offering a clear roadmap for sellers to collaborate with influencers effectively. Deanne Gustafson, a seasoned Amazon influencer, shares practical advice on how to identify, approach, and negotiate with influencers to boost product visibility and sales on Amazon. The discussion covers compensation models, copyright considerations, and strategies for maximizing the impact of influencer partnerships, providing sellers with actionable insights to leverage this powerful marketing channel.
Key takeaways
Sellers can connect with Amazon influencers by looking for their social media and email on their Amazon storefronts, or by identifying influencers reviewing competitors' products.
When negotiating with influencers, expect to pay for their time and effort beyond just providing free product. A fair offer for a quality video can range from $50-$100 or more, depending on the complexity of the product and video production.
Do not use an influencer's video without negotiating usage rights. Unauthorized use constitutes copyright theft and can lead to penalties from Amazon.
Amazon Associate commissions are generally higher than Amazon Influencer commissions, but the influencer program offers unique on-platform visibility.
When selecting an influencer, consider their quality over volume. While some influencers may accept lower rates (e.g., $30-35), higher-quality content typically comes from those charging $50-100 or more.
Influencers cannot write 5-star reviews or purchase products on Amazon for review purposes, as this violates Amazon guidelines.
Ever wondered how an Amazon Influencer really makes a living? Or perhaps you're curious about how your brand can collaborate with influencers for mutual gain? Buckle up, because we embarked on a deep dive into the world of Amazon influencer marketing with none other than Deanne Gustafson, the Amazon influencer and co-founder of the successful company, Kombucha On Tap. Deanne took us on a journey from her early days as a TV news reporter, through her transition to becoming an Amazon inf...
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Sellers can connect with Amazon influencers by looking for their social media and email on their Amazon storefronts, or by identifying influencers reviewing competitors' products.
What does this episode say about influencer & creator?
When negotiating with influencers, expect to pay for their time and effort beyond just providing free product. A fair offer for a quality video can range from $50-$100 or more, depending on the complexity of the product and video production.
What does this episode say about paid acquisition?
Do not use an influencer's video without negotiating usage rights. Unauthorized use constitutes copyright theft and can lead to penalties from Amazon.
What does this episode say about brand & content?
Amazon Associate commissions are generally higher than Amazon Influencer commissions, but the influencer program offers unique on-platform visibility.
What does this episode say about amazon & marketplaces?
When selecting an influencer, consider their quality over volume. While some influencers may accept lower rates (e.g., $30-35), higher-quality content typically comes from those charging $50-100 or more.
