This episode reveals how Shopify brands can achieve national recognition and drive sales by leveraging editorial coverage from premium publishers. It highlights a platform that connects brands with major news and lifestyle sites, enabling them to gain visibility and acquire customers through trusted content.
Key takeaways
Explore platforms like Linkby that connect Shopify brands with premium publishers for editorial features, paying only for qualified clicks back to your store.
Prioritize editorial placements for customer acquisition, as readers from these sources are often more likely to convert due to the inherent trust in editorial content.
Identify relevant verticals and target publications that align with your brand to maximize the impact of editorial coverage.
Investigate opportunities for full articles on premium news and lifestyle publishers to build brand authority and "fame" for your Shopify store.
Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!In today’s episode, my guest is Chris Wirasinha the Co-Founder and CEO of Linkby. They are a platform that helps Shopify brands get more editorial coverage from premium publishers like Forbes Shopping, Bustle, Daily Mail, and more. Linkby can get you featured with full articles on premium news and lifestyle publishers and you only pay for the clicks back to your Shopify store.What You Will Learn TodayThe benefits of getting national editorial coverage for your Shopify brand.Shopify brands and verticals that have received notable coverage.Why readers are more likely to convert through editorial placements.Growing list of publishing brands that are available on Linkby today.Links And Resources MentionedLinkbyFree Creative Service from Linkby for your first campaign - Thanks Chris!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer ;)Subscribe to eCommerce Fastlane and get an instant
Explore platforms like Linkby that connect Shopify brands with premium publishers for editorial features, paying only for qualified clicks back to your store.
What does this episode say about organic & seo?
Prioritize editorial placements for customer acquisition, as readers from these sources are often more likely to convert due to the inherent trust in editorial content.
What does this episode say about shopify & ecommerce platforms?
Identify relevant verticals and target publications that align with your brand to maximize the impact of editorial coverage.
What does this episode say about brand & content?
Investigate opportunities for full articles on premium news and lifestyle publishers to build brand authority and "fame" for your Shopify store.
