How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)
For e-commerce operators, SEO offers critical compounding growth and stability, a stark contrast to the ephemeral traffic from paid ads. This episode emphasizes prioritizing high-profit, recurring customer products for SEO optimization and leverages GA4's landing page report for accurate ROI tracking. It also advises building content directly within Shopify for better SEO performance.
Key takeaways
Utilize GA4's landing page report (under 'Engagement') to accurately track which specific pages are driving revenue from SEO. If you need step-by-step guidance, reach out to Josh Piepmeier on LinkedIn for a Loom tutorial.
Prioritize SEO efforts on your highest profit margin products or those that attract recurring customers. For businesses with frequently changing inventory (e.g., fashion), optimize around 1-2 perennial bestsellers for foundational SEO stability.
Integrate target keywords directly into product page copy and content. Think about what a customer who doesn't know your brand would search for (e.g., 'CBD chews for dogs' instead of 'puppy pain relief chews').
Build content directly within Shopify rather than on a subdomain (like WordPress). Subdomains generally perform less effectively in search rankings than content integrated into the main site.
For large catalogs, focus on optimizing your most important product and category pages first, as these are the primary convertors in e-commerce.
Avoid making SEO your first marketing channel for new e-commerce brands; establish initial traction through other means before investing heavily in SEO.
In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital. Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/ Topics discussed in this episode: Why SEO is still worth investing in despite algorithm updates and AI. Why SEO shouldn't be the first channel for new e-commerce brands. How to ta...
Frequently asked about this episode
What does this episode say about content marketing?
Utilize GA4's landing page report (under 'Engagement') to accurately track which specific pages are driving revenue from SEO. If you need step-by-step guidance, reach out to Josh Piepmeier on LinkedIn for a Loom tutorial.
What does this episode say about data analytics?
Prioritize SEO efforts on your highest profit margin products or those that attract recurring customers. For businesses with frequently changing inventory (e.g., fashion), optimize around 1-2 perennial bestsellers for foundational SEO stability.
What does this episode say about seo strategy?
Integrate target keywords directly into product page copy and content. Think about what a customer who doesn't know your brand would search for (e.g., 'CBD chews for dogs' instead of 'puppy pain relief chews').
What does this episode say about content marketing?
Build content directly within Shopify rather than on a subdomain (like WordPress). Subdomains generally perform less effectively in search rankings than content integrated into the main site.
What does this episode say about content marketing?
For large catalogs, focus on optimizing your most important product and category pages first, as these are the primary convertors in e-commerce.
