How to Make More Money using Amazon Influencers with Expert Liz Saunders from www.FluencerFruit.com
Firing The Man
· with Liz Saunders
· May 30, 2023
· 30 min
Summary
Liz Saunders, an Amazon expert, breaks down the Amazon Influencer Program, explaining how sellers can leverage it to increase product visibility and sales. The episode covers the mechanics of the program, its benefits for sellers, and practical steps to recruit and manage Amazon influencers for review generation and content creation, especially for the new Inspire social shopping feed.
Key takeaways
Understand that the Amazon Influencer Program is a crucial avenue for generating authentic video reviews and product content directly on Amazon listings, mirroring the earlier impact of incentivized written reviews.
Prioritize creating vertical video content and shoppable photos for the Amazon Inspire feed, as this is Amazon's push into social shopping and will significantly boost product discoverability (sellers can upload via "posts" in Seller Central).
Actively recruit Amazon influencers to create product videos that highlight key competitive advantages, as these videos can appear in multiple high-visibility placements on product pages and the Inspire feed, influencing purchase decisions.
Recognize that influencers earn commissions not only by driving external traffic but also from sales generated when customers already on a product listing watch their video and then make a purchase, providing an organic sales lift.
Utilize tools and platforms where Amazon influencers congregate to efficiently identify and engage with those who align with your brand and product niche.
On today’s episode we have the privilege to interview Liz Saunder from Fluencer Fruit. Liz has been in the Amazon world since 2016 as a Seller, an Affiliate and more recently as an Influencer. Liz loves sharing all the things she has learned in the Amazon ecosystems over the last decade with others who are just trying to figure it all out! GETIDA Amazon Owes You Money! Get $400 in FREE reimbursements done for you, follow the link below. Helium10 50% OFF ...
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Understand that the Amazon Influencer Program is a crucial avenue for generating authentic video reviews and product content directly on Amazon listings, mirroring the earlier impact of incentivized written reviews.
What does this episode say about influencer & creator?
Prioritize creating vertical video content and shoppable photos for the Amazon Inspire feed, as this is Amazon's push into social shopping and will significantly boost product discoverability (sellers can upload via "posts" in Seller Central).
What does this episode say about brand & content?
Actively recruit Amazon influencers to create product videos that highlight key competitive advantages, as these videos can appear in multiple high-visibility placements on product pages and the Inspire feed, influencing purchase decisions.
What does this episode say about conversion & cro?
Recognize that influencers earn commissions not only by driving external traffic but also from sales generated when customers already on a product listing watch their video and then make a purchase, providing an organic sales lift.
What does this episode say about amazon & marketplaces?
Utilize tools and platforms where Amazon influencers congregate to efficiently identify and engage with those who align with your brand and product niche.
