Aleksandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Aleksandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies. In this episode, you will learn Why marketing automation is essential for the growth of an ecommerce business Tactics to increase the ROI of marketing campaigns without increasing the marketing budget The tools that can be used to implement successful marketing automation and some key features that should be utilized Examples of businesses that have successfully increased the ROI of their marketing campaigns For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: <a href= "https://www.facebook.com/arlen.robi