Shopify Masters
· with Ariane Goldman
· November 2, 2023
· 26 min
Summary
This episode provides actionable strategies for e-commerce brands, particularly in fashion, on leveraging in-person events and brand activations to foster community, drive engagement, and generate revenue. Ariane Goldman, founder of Hatch, shares her journey of building a maternity fashion empire through strategic event marketing and how these experiences translate into brand growth and customer loyalty. Learn how to design impactful events, measure their ROI, and integrate them into an omnichannel strategy for sustained success.
Key takeaways
Design events that are deeply resonant with your target audience's specific needs and life stage, like Hatch did for expectant mothers, ensuring the experience feels personalized and valuable.
Measure the ROI of your events by tracking key metrics beyond immediate sales, such as brand awareness, customer engagement, and community growth, to understand their long-term impact on brand equity.
Integrate in-person events and pop-ups as a crucial part of your omnichannel strategy, bridging the gap between online presence and tangible customer experiences to build stronger relationships.
Leverage events for storytelling and authentic connection, using them as platforms to convey your brand's mission and create memorable interactions that go beyond transactional exchanges.
Consider how events can serve as powerful launchpads for new products or collections, generating excitement and direct feedback from your most engaged customers.
Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across multiple product categories. She shares how in-person events and activations helped her build a maternity empire.
Design events that are deeply resonant with your target audience's specific needs and life stage, like Hatch did for expectant mothers, ensuring the experience feels personalized and valuable.
What does this episode say about retail & omnichannel?
Measure the ROI of your events by tracking key metrics beyond immediate sales, such as brand awareness, customer engagement, and community growth, to understand their long-term impact on brand equity.
What does this episode say about brand & content?
Integrate in-person events and pop-ups as a crucial part of your omnichannel strategy, bridging the gap between online presence and tangible customer experiences to build stronger relationships.
What does this episode say about dtc strategy?
Leverage events for storytelling and authentic connection, using them as platforms to convey your brand's mission and create memorable interactions that go beyond transactional exchanges.
What does this episode say about dtc strategy?
Consider how events can serve as powerful launchpads for new products or collections, generating excitement and direct feedback from your most engaged customers.
