This episode provides a clear framework for gym owners considering a hybrid business model. Alex Hormozi distills the decision into one core question: "Do I want an in-gym training community?" The answer then guides whether to add a hybrid level to increase profit or start a side business, emphasizing that this transition doesn
Key takeaways
Assess your business model by asking "Do I want an in-gym training community?" to determine the right hybrid path.
Implement a hybrid level to an existing gym to increase profitability without a complete overhaul.
For gyms with an existing physical location, leverage it to start a complementary side business through hybrid offerings.
Adjust your sales pitch to offer clients a choice between in-gym and hybrid options rather than completely changing it.
Increase customer lifetime value by providing flexible training options that cater to evolving client needs and preferences.
"You don't need to change your pitch. You just say at the end of this, ‘Would you prefer to do X or prefer to do Y?’” Today, Alex (@AlexHormozi) discusses his recently written "hybrid manifesto," which distills the decision-making process for gyms looking to transition to a hybrid model into one central question: "Do I want to have an in-gym training community?" From there, he outlines two paths depending on the answer to that question.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Want in-gym community?(3:51) - Add hybrid level, increase profit.(5:41) - Have gym? Start side business.(7:00) - Existing gym more profitable by adding hybrid.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
