This episode tackles a crucial decision for fitness business owners: whether to maintain an in-gym presence or transition to a hybrid or fully remote model. It outlines a "hybrid manifesto" with two main paths based on a single core question: Do you want an in-gym training community? The episode provides actionable strategies for both scenarios, focusing on optimizing profitability and scaling effectively by adding new service levels and refining acquisition tactics.
Key takeaways
For gyms prioritizing community, add a 'bolt-on' hybrid service to existing in-gym offerings, allowing for increased revenue per customer without significant additional overhead by offering both in-person group training and one-on-one remote options.
Implement an A/B close at the point of sale, offering customers a choice between in-gym group training at predefined times or one-on-one remote training at their convenience, without altering initial marketing or pitch.
For those aiming for a full hybrid model, build it as a side business first, targeting 50-75 hybrid clients (generating around $400/month each) to ensure sufficient revenue to cover diminishing in-person profits before fully transitioning.
If starting fresh without an existing gym, launch directly as a full hybrid facility to capitalize on pure profit due to minimal overhead, avoiding the mental split and costs associated with maintaining an in-person business.
Recognize that hybrid models offer higher profit margins due to reduced fixed costs like equipment, square footage, and trainer coordination, making them a sustainable path for increased profitability whether supplementing an existing gym or as a standalone venture.
"You don't need to change your pitch. You just say at the end of this, ‘Would you prefer to do X or prefer to do Y?’” Today, Alex (@AlexHormozi) discusses his recently written "hybrid manifesto," which distills the decision-making process for gyms looking to transition to a hybrid model into one central question: "Do I want to have an in-gym training community?" From there, he outlines two paths depending on the answer to that question.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:20) - Want in-gym community?
(3:51) - Add hybrid level, increase profit.
(5:41) - Have gym? Start side business.
(7:00) - Existing gym more profitable by adding hybrid.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
What does this episode say about founder & leadership?
For gyms prioritizing community, add a 'bolt-on' hybrid service to existing in-gym offerings, allowing for increased revenue per customer without significant additional overhead by offering both in-person group training and one-on-one remote options.
What does this episode say about dtc strategy?
Implement an A/B close at the point of sale, offering customers a choice between in-gym group training at predefined times or one-on-one remote training at their convenience, without altering initial marketing or pitch.
What does this episode say about conversion & cro?
For those aiming for a full hybrid model, build it as a side business first, targeting 50-75 hybrid clients (generating around $400/month each) to ensure sufficient revenue to cover diminishing in-person profits before fully transitioning.
What does this episode say about customer retention?
If starting fresh without an existing gym, launch directly as a full hybrid facility to capitalize on pure profit due to minimal overhead, avoiding the mental split and costs associated with maintaining an in-person business.
What does this episode say about founder & leadership?
Recognize that hybrid models offer higher profit margins due to reduced fixed costs like equipment, square footage, and trainer coordination, making them a sustainable path for increased profitability whether supplementing an existing gym or as a standalone venture.
